🔍 Google's new measurement tool for advertisers

Plus, Google Ads new exclusions limits, GSC’s recipe rich result report update, social media engagement’s impact on pageviews, and more. [View in browser]() | [Share]() Mar 08, 2024 [Search Engine Land]() With the deprecation of third-party cookies around the corner, Google has unveiled a new, privacy-friendly measurement tool for advertisers called [Meridian](). Meridian is an open-source [Marketing Mix Model]() (MMM) – which is making a big comeback amongst marketers, according to Google. Even though MMMs aren’t perfect, the technology is reportedly getting better, and proving to be a comprehensive and privacy-durable measurement solution. Meridian is exclusive to select advertisers, but Google has great plans to open it up to all marketers and data scientists in the very near cookieless future. Nicola Agius,Paid Media Editor [Page-One-Power-Banners_vFinal-02-300x250-1]() PPC [Google launches privacy-focused measurement tool for advertisers]() [robot-taking-notes-google-logo-1920]() Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists. PPC [Google Ads now limits country-level location exclusions]() [Location-targeting-in-Google-Ads-Balancing-automation-and-control]() The platform is limiting advertisers to an exclusion list of 120 countries. PPC [No link between social media engagement and content readership, study finds]() [Social-media]() New research suggests that publishers may not derive the same benefits from using social media as they did previously. PPC [Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world]() [Adthena-Prepare-your-PPC-campaigns-for-a-cookie-less-future-copy]() Four ways to prepare for the absence of third-party cookies. MarTech buyer's guides [Marketing automation + AI = more efficient, personalized content]() [Marketing-automation-buyers-guide]() Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. SEO [Google Search Console recipe rich result report adds two new properties]() [google-robot-chef-1920]() Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items. SEO [How to improve site performance with user testing]() [How-to-improve-site-performance-with-user-testing]() Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts. [sel_300x250_bot_a]() PPC [Why now is the most important time for nonprofit advertising]() [Why-now-is-the-most-important-time-for-non-profit-advertising]() Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing. PPC [Microsoft unveils new tool to make cross-border advertising easier]() [shutterstock_1483672553]() Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers. SEO [Boost your organic traffic with SEO A/B testing]() [seo-road-to-success]() This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic. PPC [LinkedIn restores service after global outage]() [LinkedIn-content-analytics-What-it-is-and-how-to-use-it]() More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [AI-powered martech releases and news: March 7]() - [Salesforce’s Spring 2024 release includes Einstein-powered AI features]() - [Here’s what happened at B2BMX 2024]() - [Goodbye to cookies: Digital advertising’s leap in the dark]() - [5 practical marketing tactics to accommodate new technologies and AI]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()