🔍 New GA4 dimension for paid and organic traffic

Plus, Google drops Web Stories, Pinterest-Google ad partnership, Google Ads policy update, and more! [View in browser]() | [Share]() Feb 12, 2024 [Search Engine Land]() Google Analytics 4 upped its game with the introduction of [eight new dimensions]() for paid and organic traffic sources: - Manual source. - Manual medium. - Manual source / medium. - Manual campaign name. - Manual campaign ID. - Manual term. - Manual content. - Manual source platform. Offering deeper insights into user behavior and channel performance, these additional dimensions enable more effective content optimization. Although most would agree that GA4 has a long way to go until wins over fans of its predecessor, Universal Analytics, these new capabilities are certainly a start. 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