🔍 Is TW-BERT the future of Google Search?

Plus, Google Ads enhanced conversions, Amazon review best practices, Facebook Dynamic Ads and more. [View in browser]( | [Share]() Sep 14, 2023 [Search Engine Land]() Good morning, Search Marketer, if you want to know where Google Search may be heading, read their research papers. A recent Google research paper concerns a new model called Term Weighting BERT (or, TW-BERT). [BERT](), introduced in 2019, made it easier for machines to understand the human language. This new model takes BERT even further. In [TW-BERT: End-to-end query term weighting and the future of Google Search](), Search Engine Land contributor Dave Davies digs deeper into how the TW-BERT model works and why it could be good news for SEO professionals. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adobe-9-11-only-FSI_300x250-Final]() SEO [TW-BERT: End-to-end query term weighting and the future of Google Search]() [deep-learning-1920] Learn about Google's research into end-to-end query term weighting and how this model could eventually improve search rankings. PPC [Google Ads enhanced conversions and first-party data]() [analytics-marketing-data-technology-ss-1920] Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids. SEO [9 Amazon reviews best practices to boost sales and trust]() [amazon-circles-1920] Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies. SEO [4 simple ways to put an end to unprotected paid search]() [Adthena-9-13-23-SEL-image] The imperative of brand protection in search marketing. Pillar-based marketing webinar [Pillar-based marketing is rewriting the SEO playbook]() [demandjump-4] Ever wondered if there’s a faster route to SEO success? Our next webinar reveals the power of pillar-based marketing, a game-changing strategy you can’t afford to miss. [Register here!]() PPC [4 reasons you should try Facebook Dynamic Ads]() [people-using-social-media-on-mobile-phone] Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why. [Adthena-9-11]() SEO [E-E-A-T: Making experience and expertise your content advantage]() [Screenshot-2023-09-01-at-16.21.30-150x84] E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience. Loyalty marketing [Strengthen customer loyalty with SMS marketing]() [woman_texting_phone_1920x1080] Learn why now is the right time to implement SMS marketing and get essential tips to build deeper loyalty through text. SEO [Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T]() [search-engine-land-chatbot-new-1920] A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer. Free training for search marketers [Actionable tactics are just a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [Criteo puts retail media DSP into general release]() - [Why now is the right time to implement SMS marketing]() - [SAS embraces generative AI for marketing]() - [New Gartner report challenges conventional wisdom on holiday marketing]() - [How to protect and leverage your single source of truth]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()