Plus, Google Ads enhanced conversions, Amazon review best practices, Facebook Dynamic Ads and more. [View in browser]( | [Share]() Sep 14, 2023 [Search Engine Land]() Good morning, Search Marketer, if you want to know where Google Search may be heading, read their research papers. A recent Google research paper concerns a new model called Term Weighting BERT (or, TW-BERT). [BERT](), introduced in 2019, made it easier for machines to understand the human language. This new model takes BERT even further. In [TW-BERT: End-to-end query term weighting and the future of Google Search](), Search Engine Land contributor Dave Davies digs deeper into how the TW-BERT model works and why it could be good news for SEO professionals. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adobe-9-11-only-FSI_300x250-Final]() SEO [TW-BERT: End-to-end query term weighting and the future of Google Search]()
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[demandjump-4] Ever wondered if there’s a faster route to SEO success? Our next webinar reveals the power of pillar-based marketing, a game-changing strategy you can’t afford to miss. [Register here!]() PPC [4 reasons you should try Facebook Dynamic Ads]()
[people-using-social-media-on-mobile-phone] Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why. [Adthena-9-11]() SEO [E-E-A-T: Making experience and expertise your content advantage]()
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[search-engine-land-chatbot-new-1920] A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer. Free training for search marketers [Actionable tactics are just a click away]()
[Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [Criteo puts retail media DSP into general release]()
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