🔍 Google SGE impact

Plus, Google Ads customer IDs in emails, Google Ads NFT policy update, Search Engine Land ChatBot, E-E-A-T and more. [View in browser]( | [Share]() Sep 07, 2023 [Search Engine Land]() Good morning, Search Marketer, how will Google’s Search Generative Experience impact your traffic? That’s perhaps the biggest question in search right now. We don’t know yet. Search Engine Land contributor Gilad David Maayan was inspired to find an answer now – even before SGE launches. The result: a framework you can use to understand the risk Google SGE poses to your websites and find solutions. That framework is detailed in [How Google SGE will impact your traffic – and 3 SGE recovery case studies](). Want to know how big of a threat Google SGE could be to your clients or your organization? Maayan will dive deep into the risks, assessment and recovery solutions in our webinar, Overcoming the Google SGE Challenge: Assessment and Recovery Strategies. [Register here]() and join us Sept. 28 at 1 p.m. ET. Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-090523-SEL-300x250-1]() PPC [Google Ads emails now include customer IDs]() [7-New-Google-Ads] Advertisers handling multiple clients will now be able to quickly identify which account a Google Ads email is referring to. PPC [Google will allow NFT gaming ads under updated cryptocurrency ad policy]() [google-robot-in-lab-1920] These new rules will only affect games that meet specific criteria and are promoted by Google Ads certified advertisers. SEO [Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T]() [search-engine-land-chatbot-new-1920] A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer. Analytics & conversion [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Privacy and personalization webinar [Don't let legal pitfalls derail your marketing]() [onetrust3] Are you tired of feeling like you’re walking a tightrope between privacy laws and personalized marketing? Our webinar will guide you through this maze with practical advice. [Sign me up!]() SEO [E-E-A-T: Making experience and expertise your content advantage]() [Screenshot-2023-09-01-at-16.21.30-150x84] E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience. [OptimizelyGoogleOptimizePaidSponsorship_Ads_Display_300x250]() SEO [SEO topic clusters: How to create, measure and analyze]() [Topic-clusters-What-you-need-to-know-about-this-SEO-content-strategy] Learn how topic clusters can boost your site's authority and rankings, plus tips for creating content-rich hubs that satisfy users' needs. Paid media [What’s your favorite ad?]() [happy-couple-watching-tv] Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often kinda boring–but it doesn’t have to be that way! Learn the secret to engaging and effective B2B ads. SEO [How to create a successful 2023 holiday season SEO strategy]() [How-to-create-a-successful-SEO-strategy-for-the-2023-holiday-season] Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices. SEO [Modern link building starter guide]() [A-starter-guide-to-modern-link-building] Link building means prioritizing quality and relationships. Learn how to avoid common mistakes and achieve meaningful results today. Actionable training [Registration is open for SMX Next]() [woman-thinking-laptop-1920] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [CTV viewing hours rise 21%]() - [Microsoft Advertising Editor expands audiences to all markets]() - [HubSpot unveils AI additions and a revamped Sales Hub]() - [The limitations of ‘real-time’ CDP use cases]() - [Learn from Salesforce, Indeed, Atlassian, and more for free at MarTech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()