🔍 4 new Google Shopping campaign features

Hiring for SEO? Ask these questions [View in browser]( | [Share]() [Search Engine Land]() Aug 31, 2022 Aug 31, 2022 Good morning, Search Marketer, it’s not too early to start your holiday campaigns. Google is doubling down on shopping this year, and rightfully so. Supply chain shortages and an uncertain economy are ingredients for a stressful holiday season. To help retailers and advertisers come out on top, Google has launched new features to help promote deals, predict ROI, and display shipping and delivery dates. Whether Google is looking out for its own bottom line or anticipating a slow season, test out the new features for yourself. Nicole Farley,Editor [Google announces 4 new Shopping campaign features]() Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. [Read More]() [Google Business Profile guidelines updated to include products]() Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items. [Read More]() [Register now for Zeta Live 2022]() Join Zeta as they explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem. [Read more]() [How to optimize PPC reporting for ad creatives]() Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work. [Read More]() [Webinar Tomorrow: SEO Metrics and KPIs Every Marketer Should Know]() How should you track your SEO performance to know what’s working to drive real organic growth — and what needs improvement? [Learn more]() [10 SEO experts share their favorite interview questions]() Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. [Read More]() [Twitter is testing a new “Tweet Tiles” display for publisher links]() The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look. [Read More]() [SEO market overview]() SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors. [Learn more]() [Instagram is testing 2 new ways to control your feed]() With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users. [Read More]() [Dazzle new clients, boost company morale, and showcase your team's achievements]() Enter the 2022 Search Engine Land Awards for your opportunity to be recognized for your amazing work over the last year. Final deadline: Friday, September 9! [Enter Now]() From MarTech - [Webinar: Harness first-party data for conversion]() - [2 important ways to build customer trust and brand equity with data]() - [Using customer journey orchestration to engage existing customers during the pandemic]() - [Pumpkin spice latte and the mystery of the missing consumer conversations]() - [Why we care about data-driven marketing]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()