🔍 Is your content helpful?

And, Google Search Console adds URL-level data to the Core Web Vitals report [View in browser]( | [Share]() [Search Engine Land]() Aug 23, 2022 Aug 23, 2022 Good morning, Search Marketer, sometimes the waiting really is the hardest part. We’re expecting Google’s helpful content update sometime this week. Ahead of the new algorithm update, many SEOs seem confident that their content is helpful, at least according to a poll I covered in [SEOs feel content ahead of Google helpful content update](). If you’re in this group, I hope you’re correct. Regardless of what happens after the helpful content update launches, here’s the best advice I can offer: don’t panic. SEO is an endless stream of obstacles to overcome. Part of your job is to be the source of calm and reason in a time of uncertainty for your clients or your stakeholders. Be prepared. Work hard. Continue to learn everything you can to make the best possible decisions. Good luck. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Google’s helpful content update: What should we expect?]() SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update. [Read More]() [SEOs feel content ahead of Google helpful content update]() Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful. [Read More]() [Cookieless case studies: How brands are seeing a 9X lift in CTR]() Access this global case study collection to see how Lotame Panorama ID is proving privacy-first cookieless targeting works today. [Read more]() [Google Search Console adds URL-level data in Core Web Vitals report]() Google also is now highlighting new stats on how improving Core Web Vitals metrics can improve user engagement and business metrics. [Read More]() [Webinar: Which Ad Platforms to Test for Your B2B Brand]() Is the newest trend worth investing the time and effort to help you reach your target audience? [RSVP Today]() [Google Search Console’s video indexing report now live for all]() You will only see it if you have videos on your site that Google can detect. [Read More]() [Do you plan to attend in-person events in the next year?]() With COVID seemingly never more transmissible, are you more hesitant about attending live events? Please take our quick survey. [Read More]() [Microsoft is now putting ads in Outlook mobile]() Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space. [Read More]() [Outsmart CPM Inflation]() Take steps to make your digital ad spend more effective in the face of escalating prices. [Learn More]() [How GA4, data modeling and Google Ads work together]() Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. [Read More]() [Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations]() The three new updates and improvements enable more privacy, better measurement, and additional web functionality. [Read More]() [Pinterest introduces hosted checkout for merchants]() The new feature attempts to make the checkout process easier for merchants to convert shoppers by removing several steps. [Read More]() [The science of SEO explained...]() Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns. [Free Download]() From MarTech - [How location data helps marketers acquire new customers and expand campaigns]() - [3 ways to do segmentation in Google Analytics 4]() - [Can you use AI-generated content without hurting your page rankings?]() - [Why martech integration needs more than technical skills]() - [An incredibly brief guide to shifting marketing offshore]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()