SearchCap: Google shortcuts, SEO myths & search pictures

[Search Cap]( [Search Engine Land]( [SMX Advanced 2017]( Featured story [3 logical myths about rankings that can destroy a business]( May 5, 2017 by Dave Davies Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. From Search Engine Land [The Yext IPO and the triumph of local SEO]( May 5, 2017 by Greg Sterling The global market for local listings management may be worth up to $50 billion. [Search in Pics: Google net, indoor clothesline & light fixture]( May 5, 2017 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. From Marketing Land [YouTube unveils its new lineup of original programming]( May 5, 2017 by Barry Levine With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content. [Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]]( May 5, 2017 by Matt McGee In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. [5 steps to success for low-conversion-volume accounts in AdWords]( May 5, 2017 by Anna Shirley You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. [Ladders VP of Marketing says working on something meaningful lends purpose to her life]( May 5, 2017 by Amy Gesenhues Get to Know Stephanie Chan, Vice President of Marketing at The Ladders [LiveRamp’s IdentityLink acts as centerpiece for new identity consortium]( May 5, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities. [Acxiom adds interest-based ShareThis data to its arsenal]( May 5, 2017 by Barry Levine New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company. [Dynamic video will convert the last digital skeptics]( May 5, 2017 by Joe Sabol Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It's time to learn to love data-driven creative. [The other side of brick-and-mortar retail: Survival of the fittest]( May 5, 2017 by Allan Haims As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Search News From Around The Web Local & Maps [Updating Google Maps with Deep Learning and Street View](, Research Blog [Google Spam Hall of Shame – A Well Deserved Group Award](, Mike Blumenthal [The Mocoa Landslide in DigitalGlobe imagery](, Google Earth Blog SEO [5 ways your merchandising strategy is affecting SEO performance](, Marketer's Braintrust [7 ‹Title Tag› Hacks for Increased Rankings + Traffic - Whiteboard Friday](, Moz [7 Survival Basics for 'Fred' & Other Recent Google Algorithm Updates](, Search Engine Journal [Google Fixes Indexing Bug Based On Forum Thread](, Search Engine Roundtable [Google May Roll Out Mobile First Index On Specific Batch Of Web Sites First](, Search Engine Roundtable [Google Says Mixing Two Affiliate Feeds Doesn't Add Value](, Search Engine Roundtable [Google's Gary Illyes Calls Out Six Excellent & Helpful SEOs](, Search Engine Roundtable [On-Page SEO Basics: Meta Descriptions](, SEM Rush [What is on-page SEO?](, Yoast Search Marketing [Video: Google Mobile First Index Release, Search Quality Raters Hours & SEO & Paid Ads](, Search Engine Roundtable [Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 13-14, 2017]( Join us at [SMX Advanced](, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. [View the agenda]( to see the current session lineup. [Register]( today for expert-level tactics from the best search marketers in the industry. Don’t miss out on this always sold-out event! Connect with us on: Get the Search Engine Land App: [Search Engine Land]( Like what you see? Check out Search Engine Land's other email newsletters [here](. [News]( | [SEO]( | [SEM]( | [Local]( | [Retail]( | [Social]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](