SearchCap: Baidu AMP, paid search bids & Google Maps ads

[Search Cap]( [Search Engine Land]( Featured story [Google Maps ad traffic steadily growing]( March 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. From Search Engine Land [How’s your customer data? Learn how to keep it fresh and accurate]( Mar 30, 2017 by Digital Marketing Depot Live Webinar: Thursday, April 6, 2017 - 01:00 PM EDT (10:00 AM PDT) [Baidu becomes Google’s biggest ally in mobile page speed]( Mar 30, 2017 by Hermes Ma Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. [How to decide ‘Should I bid?’]( Mar 30, 2017 by Kevin Lee Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. From Marketing Land [How’s your customer data? Learn how to keep it fresh and accurate]( Mar 30, 2017 by Digital Marketing Depot Live Webinar: Thursday, April 6, 2017 - 01:00 PM EDT (10:00 AM PDT) [Google is set to expand its store visits program to thousands more advertisers]( Mar 30, 2017 by Ginny Marvin Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads. [A/B testing solution Google Optimize is out of beta and free for everyone]( Mar 30, 2017 by Ginny Marvin The A/B testing platform runs on top of Google Analytics. [Why Google’s SEO advice is NOT (always) in your best interest]( Mar 30, 2017 by Nate Dame Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances. [Twitter drops usernames from replies, giving full 140 characters to respond]( Mar 30, 2017 by Greg Finn A new change will give you more room to respond and, according to Twitter, make conversations easier to follow. [10 tips to make the most of live video]( Mar 30, 2017 by Brad O'Brien As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for. [The art of social media minimalism]( Mar 30, 2017 by Blaise Lucey Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter. [Absolutdata launches an AI-based decision-making platform]( Mar 30, 2017 by Barry Levine Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service. [Signal expands its identity solution beyond a brand’s own properties]( Mar 30, 2017 by Barry Levine Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere. [The hype and reality of artificial intelligence [Podcast]]( Mar 30, 2017 by Matt McGee In this week's Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence -- what's fact, what's fiction, and what do marketers need to know? Search News From Around The Web Industry [An Open Letter To The SEO Industry](, polemicdigital.com Local & Maps [Book fitness classes anywhere in the U.S. on Google](, blog.google [Google Earth 3D imagery progress](, Google Earth Blog [Google Local 3 Pack Drops City Names For Local Results](, Search Engine Roundtable Searching [Bing Launches an iMessage Extension](, Bing Search Blog [Google Testing Breadcrumb URLs Above Titles on Mobile Search Results](, The SEM Post [GoTo.com - The Original PPC Search Engine Launches New, Organic Web Search](, WebRanking SEO [6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs](, Copyblogger [How Google May Rank Websites Based Upon Their Databases Answering Queries](, SEO By The Sea [3 Tools To Monitor Site Changes](, Search Engine People [Chat Boxes That Take Up Full Screen Are Considered Google Intrusive Mobile Interstitials](, Search Engine Roundtable [How to Increase SEO Traffic by Updating & Thickening Old Blog Posts](, Search Engine Journal [How To Properly Set Up Pagination With Sorting Parameters Using Rel Next/Prev And Rel Canonical [SEO Tutorial]](, gsqi.com SEM / Paid Search [3 Ways To Combat Even Less Exact Match](, PPC Hero [What Google’s Dynamic Search Ads Changes Mean for Your PPC](, Metric Theory Search Marketing [Google Makes Move To Invalidate Symantec SSL Certificates](, digitaleer.com [Updates to the Google Safe Browsing’s Site Status Tool](, Official Google Webmaster Central Blog [Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 13-14, 2017]( Join us at [SMX Advanced](, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. 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