🔍 Successful holiday ecommerce PPC strategy

Plus, Google Analytics Customer Match, PPC lead quality, fixing GSC ‘Alternate page with proper canonical tag’ error and more. [View in browser]() | [Share]() Dec 05, 2024 [Search Engine Land]() The holiday season is chaotic for ecommerce advertisers to say the least. However, there are ways to maximize PPC success and drive long-term ecommerce growth after the chaos. In [6 tips for successful ecommerce search campaigns](), Search Engine Land contributor Grace Mante shows you how. You’ll learn how to refine ecommerce advertising strategies, including aligning teams, leveraging tools, learning from data, and more. Anu Adegbola,Paid Media Editor [CallRail-20241202-300x250-1]() PPC [6 tips for successful ecommerce search campaigns]() [6-tips-for-successful-ecommerce-search-campaigns]() From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. PPC [Google Analytics enhances remarketing with Customer Match integration]() [google-analytics-1920]() Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance. PPC [How to improve PPC lead quality for B2B campaigns]() [How-to-improve-PPC-lead-quality-for-B2B-campaigns]() Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. Search Engine Land playbook [13 data plays for SEO and SEM experts]() [Get-your-playbook-now]() Download this strategic guide from Search Engine Land and Traject Data to discover how to harness data from Google, Amazon, and Walmart to optimize ad performance. SEO [How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console]() [How-to-fix-the-‘Alternate-page-with-proper-canonical-tag-error-in-Google-Search-Console]() Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more. [Conductor-20241202-SEL]() SEO [19 advanced Google search operators you need to know (and some we’ve said goodbye to)]() [Advanced-Google-search-operators]() Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. MarTech webinar [How AI is radically reshaping marketing budgets]() [Live-webinar-Save-your-spot-today]() Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. SEO [How to search Google by date with before: and after: search commands]() [january-31-calendar-ss-1920]() The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify. On-demand online training [40+ hours of premium search marketing training... yours free]() [Agile-SEO-A-playbook-for-online-brand-management]() Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond. [Begin your journey]() From MarTech - [6 things to look for in a B2B influencer]() - [How to balance customer experience and returns in ecommerce]() - [Retail media networks: What you need to know]() - [5 steps to ensure business goals lead your martech strategy]() - [Elevate your data strategy: From cookies to universal consent and preferences]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()