🔍 New Google Search data

Plus, Rand Fishkin SEO Q&A, PMax vs. Search campaign overlap data, PPC experimentation vs. testing, and more. [View in browser]() | [Share]() Dec 04, 2024 [Search Engine Land]() Did you know that just 148 keywords account for 15% of all Google searches? That was one interesting finding from the latest research from Rand Fishkin, in collaboration with Datos (a Semrush company). Dig deeper in [Surprising data: 15% of Google searches are driven by only 148 terms](). I also spoke with Fishkin on various topics, including the importance of creativity, chasing rankings and traffic, the value of branded search, social search, and more. Dig deeper in [Rand Fishkin on the SEO opportunity pie shrinking and more insights](). We also published some interesting PPC data in [Performance Max vs. Search campaigns: New data reveals substantial search term overlap](). Search Engine Land contributor Brad Geddes digs into how often PMax search terms overlap with Search keywords, how often PMax search terms overlap with Search search terms, and wherever an overlap happens, which of the two campaign types has a higher impression, CTR, conversion rate or conversion value for the overlapping search terms. Danny Goodwin,Editorial Director [Conductor-20241202-SEL]() SEO [Surprising data: 15% of Google searches are driven by only 148 terms]() [google-lightbulbs-1920]() In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. SEO [Rand Fishkin on the SEO opportunity pie shrinking and more insights]() [rand-fishkin]() Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. PPC [Performance Max vs. Search campaigns: New data reveals substantial search term overlap]() [Performance-Max-vs.-Search-campaigns-New-data-reveals-substantial-search-term-overlap]() Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. MarTech webinar [Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences]() [Webinar_Tomorrow]() Join us as we explore the pivotal shift from traditional cookie consent to the dynamic world of universal consent and preference management. SEO [PPC experimentation vs. PPC testing: A practical breakdown]() [PPC-experimentation-vs.-PPC-testing-A-practical-breakdown]() Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively. [CallRail-20241202-300x250-1]() SEO [How to create article outlines with AI based on Google’s Top 10]() [How-to-create-article-outlines-based-on-key-traits-from-Googles-top-10]() Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis. Content marketing [Strategic content planning for SEO]() [Blueprint-for-Great-Content-Get-Your-Free-Guide]() This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-A-T standards. It also provides a content optimization checklist. PPC [How to leverage Google Analytics 4 and Google Ads for better audience targeting]() [How-to-leverage-Google-Analytics-4-and-Google-Ads-for-better-audience-targeting]() Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success. On-demand online training [40+ hours of premium search marketing training... yours free]() [Agile-SEO-A-playbook-for-online-brand-management]() Unlock the complete SMX Next season, featuring actionable sessions, invaluable Q&A, powerful keynote conversations, product demos, and more — all available on-demand. Train at your own pace, and equip yourselves with the knowledge and skills to succeed in 2025 and beyond. [Begin your journey]() From MarTech - [Demandbase rethinks ABM amid B2B marketing challenges]() - [2024 holiday sales live up to the record-breaking projections]() - [AI is poised to disrupt the world of martech vendors and users]() - [Rethinking media mix modeling for today’s complex consumer journey]() - [Why organization management is crucial for marketers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()