🔍 SEO-friendly domains

Plus, Google Ad spending grows, implementing PPC campaigns and more. [View in browser]() | [Share]() Oct 30, 2024 [Search Engine Land]() Want to understand the essentials of selecting an SEO-friendly domain – whether it’s brand new or established? Some key considerations you’ll need to take into account include: - Initial indexing and TLDs. - Avoiding hyphens and keyword stuffing. - Steering clear of excessive branding. - The “say and type” test. Learn [How to choose an SEO-friendly domain name]() from Search Engine Land contributor Adam Riemer. Danny Goodwin,Editorial Director [Conductor-20241028-NL]() SEO [How to choose an SEO-friendly domain name]() [How-to-choose-an-SEO-friendly-domain-name]() Select a domain name that supports your business goals and brand identity without falling into common SEO traps. PPC [Google Ad spend grows despite AI changes]() [SEL-Blog-3]() Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report. PPC [How to implement a PPC campaign]() [How-to-implement-a-PPC-campaign]() This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully. Analytics & conversion [Your audience isn’t who you think — AI knows better]() [PlusCompany_20241029]() How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement. Google Ads [New guide: Improve your Google Ads performance]() [Get-the-guide-and-optimize-your-campaigns]() Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SEO [How to design landing pages that boost SEO and maximize conversions]() [How-to-design-landing-pages-that-boost-SEO-and-maximize-conversions]() Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices. [DataFeedWatch-20241028-NL]() PPC [How to analyze PPC performance metrics]() [How-to-analyze-PPC-performance-metrics]() Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. MarTech webinar [How Content is Critical to a Winning Ecommerce Strategy]() [Join-our-experts-for-this-live-panel-discussion-1]() Get winning strategies for product discovery, driving traffic, and personalization. Learn how to organize different types of content to support omnichannel marketing and selling. SEO [How to optimize PPC customer acquisition cost for B2B]() [How-to-optimize-PPC-customer-acquisition-cost-for-B2B]() Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking. Free online training [Don't miss the final SMX event of 2024!]() [PlusCompany_20241029]() Keynotes on 2025 must-know SEO and PPC trends. Expert-led sessions on GEO, genAI, PMax, and more. Live Q&A. Community meetups. SMX kicks off in two weeks… will you be there? [See the agenda]() From MarTech - [Political ad spending shifts regional CTV costs for brands]() - [How content is critical to a winning ecommerce strategy]() - [5 ways to jump start AI adoption]() - [12 ways to use a customer data platform]() - [5 steps to marketing innovation with creative problem-solving]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()