🔍 2025 SEO trends

Plus how to level up your SEO keyword strategy and more. [View in browser]() | [Share]() Oct 28, 2024 [Search Engine Land]() The end of 2024 is near. So what’s next for SEO in 2025? Search Engine Land contributor Maria Georgieva shares her thoughts in [5 SEO trends for 2025](). They are: - Search alternatives and Google’s antitrust trial. - AI as a powerful (or terrible) assistant. - E-E-A-T and the push for originality. - The user versus the keywords. - Technical SEO will matter more than ever. We’ll also kick off SMX Next with a keynote panel dedicated to the [2025 SEO trends you need to know](). I’ll be joined by three of the smartest people in the industry – Mike King, Marie Haynes and Melissa Fach. I can’t wait for this one. [Register here]() and join us Nov. 13-14. Danny Goodwin,Editorial Director [Conductor-20241028-NL]() SEO [5 SEO trends for 2025]() [5-SEO-trends-for-2025]() Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more. SEO [Advanced SEO: How to level up your keyword strategy]() [Advanced-SEO-How-to-incorporate-customer-sophistication-to-drive-long-term-growth]() Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. SEO [Content length, depth and SEO: Everything you need to know in 2025]() [Content-length-depth-and-SEO-Everything-you-need-to-know-in-2025]() Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count. PPC [Amazon Today: A new frontier for brick-and-mortar]() [Feedonomics-20241007]() How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores. Artificial intelligence [ABM and AI for marketers: Priority use cases for 2025]() [Webinar_Tomorrow]() Learn how to harness AI to supercharge your Account-Based Marketing campaigns. SEO [AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs]() [AI-search-engine-visibility-Your-guide-to-getting-found-in-Google-AI-Overviews-chatbots-and-LLMs]() Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models. [DataFeedWatch-20241028-NL]() SEO [Retailers: Google is becoming your new category page]() [Retailers-Google-is-becoming-your-new-category-page]() Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO. SEO [Organic traffic benchmarks report for 2024]() [Download-the-benchmark-report-1]() Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. SEO [SearchGPT gives brands 4x more referrals vs. Perplexity, Claude]() [shutterstock_2250546155]() SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines. Free online training [Actionable training + live Q&A are just a click away]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Explore the SMX Next agenda, featuring expert-led sessions, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14! [See the agenda]() From MarTech - [Composability has arrived, says MessageGears]() - [The latest jobs in martech]() - [Making sense of the $3 billion market for B2B marketing data]() - [How a free AI tool will help you develop a customer marketing strategy]() - [A marketer’s guide to implementing generative AI]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()