🔍 Interesting redirect

Plus, PPC hyper-personalization, setting SEO team goals, YouTube channel-level ad category blocking and more. [View in browser]() | [Share]() Oct 25, 2024 [Search Engine Land]() Jamie Indigo, an absolutely brilliant technical SEO expert, yesterday shared on [LinkedIn]() something interesting she found when searching [site:google.com mum]. A Google News link that redirects to a 2022 Search Engine Land article written by Olaf Kopp ([Google MUM update: What can SEOs expect in the future?]()). This had a few SEOs wondering what it meant. Leave it to SEO Keith Goode to come up with the ultimate SEO conspiracy theory: “And with that, after years and years disguised as a Googler, [Danny Sullivan]’s endgame is realized. All old Google news will now redirect to SEL. 😜 😝 🤣” That would indeed be some next-level link building! (In case you didn’t know, Sullivan co-founded Search Engine Land and ran editorial here for a decade before departing and becoming Google’s Search Liaison.) By the way, you can watch Jamie speak at SMX Next on Conquering the crawl: How to get indexed in an AI world. [Register for free here]() to watch that amazing session, plus so many more top-tier speakers and presentations on SEO and PPC, online, Nov. 13-14. Danny Goodwin,Editorial Director [Moz-20241021-newsletter]() SEO [Hyper-personalization in PPC: Using data to deliver tailored ad experiences]() [hyper-personalization]() Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples. SEO [How to set goals for your SEO team]() [How-to-set-goals-for-your-SEO-team]() Set your SEO team up for success with clear, performance-oriented goals that align with business objectives and foster collaboration. PPC [YouTube adds channel-level ad category blocking controls]() [3-key-trends-reshaping-YouTube-marketing-today]() Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content. SEO [Fueling better marketing plans with Shell]() [Shell_Webinar_Live-v2]() Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. SEO [Organic traffic benchmarks report for 2024]() [Download-the-benchmark-report-1]() Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. PPC [YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads]() [YouTubes-triple-threat-Mastering-Feed-Shorts-and-Skippable-ads]() Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions. [Agital-20241021-NL]() PPC [7 reasons you can’t rely on third-party cookies]() [7-reasons-you-cant-rely-on-third-party-cookies]() Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights. Artificial intelligence [ABM and AI for marketers: Priority use cases for 2025]() [MarTech-Live-Event-Save-my-spot]() Learn how to harness AI to supercharge your Account-Based Marketing campaigns. SEO [How the Digital Markets Act is reshaping search and Google’s monopoly in Europe]() [How-the-Digital-Markets-Act-is-reshaping-search-and-Googles-monopoly-in-Europe]() The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO. Free online training [Actionable training + live Q&A are just a click away]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Explore the SMX Next agenda, featuring expert-led sessiosn, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14! [See the agenda]() From MarTech - [SMS deliverability: What you need to know]() - [AI-powered martech news and releases: October 24]() - [Marketers should make time for time management]() - [New rules for bulk email senders from Google, Yahoo: What you need to know]() - [Unlock the real value of genAI in martech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()