🔍 When old search features die

Plus, Google tests video-enabled shopping ads, why SEOs are killing digital PR and more. [View in browser]() | [Share]() Oct 23, 2024 [Search Engine Land]() A 10-year-old search feature will go away next month. The [Google sitelinks search box will be deprecated]() on Nov. 21. Now, while Google said they are dropping the feature due to lack of use and to keep the search results less cluttered, some of you may have loved using this feature over the past decade. I’ve seen some heated posts in the various search communities with complaints about this feature going away. But we know the one constant with Google is change. I mean, just look at the almost [daily search ranking volatility]() since the [August core update](). Google loves to change. Try new things. Get rid of old features Create new features. So while this old search feature is going away, I am confident we will continue to have new features in the future that you will grow to love. So, shall we embrace the change or resist it? Barry Schwartz,Change reporter [Agital-20241021-NL]() PPC [Google tests video-enabled shopping ads in search results]() [google-shopping-ecommerce-2016a-ss-1920]() Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages. SEO [Why SEOs are killing digital PR]() [Why-SEOs-are-killing-digital-PR]() Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results. SEO [What is edge SEO?]() [What-is-edge-SEO]() Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility. SEO [AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs]() [AI-search-engine-visibility-Your-guide-to-getting-found-in-Google-AI-Overviews-chatbots-and-LLMs]() Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models. MarTech webinar [The ultimate consent strategy for maximizing customer opt-ins]() [Webinar_Tomorrow]() Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. SEO [5 things that led to a Google HCU recovery (and 3 that didn’t)]() [Redefining-HCU-5-things-that-led-to-an-HCU-recovery-and-3-that-didnt]() Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement. [Moz-20241021-newsletter]() SEO [Should your early-stage start-up invest in SEO? 4 questions to address]() [Should-your-early-stage-start-up-invest-in-SEO-4-questions-to-address]() Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth. Content marketing [Strategic content planning for SEO]() [Blueprint-for-Great-Content-Get-Your-Free-Guide]() This guide dives into audience research, keyword analysis, and the importance of aligning your content with Google’s E-A-T standards. It also provides a content optimization checklist. Free online training [Actionable training + live Q&A are just a click away]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Explore the SMX Next agenda, featuring expert-led sessiosn, live Q&A, community meetups, and more — then grab your free pass and join us online November 13-14! [See the agenda]() From MarTech - [Discounts and election fatigue: What to expect for the holidays]() - [Salesforce unveils integrated ecommerce storefronts]() - [How to revamp your lead scoring strategy for 2025]() - [The service model evolving around CDPs]() - [Google shakes up ad auction dynamics for holiday shopping]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2024 Search Engine Land is a Trademark of Semrush Inc. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()