🔍 Google AI Overview Ads are here

Plus, more Google AI Search news, Google Discover disruption, content length, how Google Ads increases CPCs and more. [View in browser]() | [Share]() Oct 04, 2024 [Search Engine Land]() Google’s long-awaited [AI Overview (AIO) Ads are starting to roll out]() on mobile in the U.S. Some key things you need to know: - Advertisers don’t need to take any action in order to appear as AIO Ads. (Google said these will come from “existing AI-powered Search ads, Shopping and Performance Max campaigns”). - You won’t get any performance reporting. (Google said: “consult the Search Terms Report, as usual.”) - There is no way to opt out of this ad format. (Google said: “No.”) In other Google AI search news, [Google is rolling out the AI-organized search results]() previewed earlier this year, as well as new AI Overview citations and links. Plus, [Shopping Ads are coming to Google Lens](). Danny Goodwin,Editorial Director [CallRail-20240930-300x250-1]() PPC [Google AI Overview ads launch on mobile in U.S.]() [google-logo-mouse-1920]() The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? SEO [Google rolls out new AI-organized search results, AI Overview links]() [google-robots-1920]() Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more. SEO [Google Lens to add Shopping Ads this year]() [google-lens-1920]() Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. PPC [2025 Programmatic Playbook: Working smarter not harder]() [Agital-20241003-post]() Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising. SEO [Organic traffic benchmarks report for 2024]() [Download-the-benchmark-report-1]() Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. SEO [Google Discover disruption, not showing new content?]() [google-broken-1920]() There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is. [Wix-SEL-20240930-300x250-2]() SEO [Content length, depth and SEO: Everything you need to know in 2025]() [Content-length-depth-and-SEO-Everything-you-need-to-know-in-2025]() Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count. Google Ads [New guide: Improve your Google Ads performance]() [Get-the-guide-and-optimize-your-campaigns]() Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. PPC [Branded keywords: How Google Ads drives up CPCs]() [Branded-keywords-How-Google-Ads-drives-up-CPCs]() Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. SEO [How to use social and forum data to inform next-level SEO strategies]() [How-to-use-social-and-forum-data-to-inform-next-level-SEO-strategies]() Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence. Free online training [GEO. GenAI. N-E-E-A-T-T. Explore it all at SMX Next.]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Don’t miss your final chance to attend SMX in 2024: Grab your free SMX Next pass now and get ready for spirited panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 for free. [See what’s in store]() From MarTech - [AI-powered martech news and releases: October 3]() - [Lyft Media expands measurement and targeting capabilities]() - [WordPress moves to ban WP Engine from accessing its resources]() - [7 ways to boost customers’ emotional connection and loyalty with your brand]() - [What Oracle’s exit from advertising means for the adtech space]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()