🔍 Google core update case study

Plus, Microsoft Copilot ad changes, keyword mining tools, Amazon advertising guide and more. [View in browser]() | [Share]() Oct 03, 2024 [Search Engine Land]() Ready for an SEO case study – with a twist? A website experienced a huge traffic loss following the August 2024 core update. The big bad of our story? AI Overviews and Reddit. Intrigued? I sure was when I read [Case study: August 2024 Google core update and a recovery plan](), the Search Engine Land debut of Emini Demiri-Watson. Learn the three-step approach Demiri-Watson took to try to fix the unfixable and diagnose the whopping traffic drop: - Understanding what happened sitewide. - Using sitewide indicators to segment the data for deeper analysis. - Diving deep into the most affected pages and website sections. At SMX Next, we’ll be diving deep into Google algorithm updates – and how you can withstand them in 2025. [Register for SMX Next here](). Danny Goodwin,Editorial Director [CallRail-20240930-300x250-1]() SEO [Case study: August 2024 Google core update and a recovery plan]() [Case-study-August-2024-Google-core-update-and-a-recovery-plan]() Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility. SEO [Microsoft is about to change how Copilot ads appear and trigger]() [bing-chat-robot-smart]() Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month. PPC [19 keyword mining tools and strategies for PPC campaign growth]() [19-keyword-mining-tools-for-paid-search-campaign-growth]() Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge. PPC [Amid political ad blitz, brands can hack the media landscape]() [Optimove-Amid-political-ad-blitz-9-25-24]() Stay ahead of the political ad wave with AI-Powered Precision Brand marketing [The secrets of top performing brands]() [Brand-rankings-report-download-now]() Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. PPC [Amazon Advertising guide: How to reach customers and sell more]() [Amazon-advertising-The-ultimate-guide]() Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. [Wix-SEL-20240930-300x250-2]() PPC [4 Reddit ad formats you need to know]() [4-Reddit-ad-formats-you-need-to-know]() Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities. Content [Your blueprint to creating great content]() [Blueprint-for-Great-Content-Get-Your-Free-Guide]() This blueprint has actionable strategies you can implement immediately. Whether you’re new to content marketing or looking to refine your approach, this guide has something for everyone. PPC [How causal impact studies work and when to use them in PPC]() [Causal-impact-studies-What-are-they-how-do-they-work-and-when-to-use-them]() This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. Free online training [Finish 2024 strong, and head into 2025 ready to succeed]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Lively panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 at SMX Next. [See what’s in store]() From MarTech - [What Oracle’s exit from advertising means for the adtech space]() - [Behind the scenes of Betterment’s B2B brand awareness campaign]() - [Pinterest introduces Performance+ ad campaign suite]() - [3 ways to use predictive analytics to make better decisions]() - [Salesforce goes down, while speculation and conspiracy theories go up]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()