🔍 Firing PPC clients

Plus, Google spam update, adopting vs. hacking Google Ads features, maximizing PPC and SEO data and more. [View in browser]() | [Share]() Sep 26, 2024 [Search Engine Land]() When working with a PPC client, a healthy business relationship is crucial for long-term success in PPC management. Therefore, firing a PPC client is sometimes necessary when the relationship becomes counterproductive due to issues like late payments, unrealistic expectations, poor communication and more. There are several actions that can be taken to prevent these kinds of situations from fully turning sour. Read [When and how to fire PPC clients](), where Search Engine Land contributor Benjamin Wenner shares effective steps on how to go about this sometimes painful but also necessary process. Anu Adegbola,Paid Media Editor [smxnext_300x250_tuesday]() PPC [When and how to fire PPC clients]() [When-and-how-to-fire-PPC-clients]() Not all PPC clients are a good fit. Find out when it's time to part ways and how to handle the process professionally. SEO [Google updates its spam policies document]() [google-rule-book-1920]() Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies. PPC [Adopting vs. hacking Google Ads features: The great debate]() [Screenshot-2024-08-16-at-23.13.48]() Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. PPC [Scaling local advertising with automation in the new media landscape]() [Fluencey-20240910-Article_1920x1080]() How to improve performance and efficiency. MarTech webinar [Drive ecommerce growth with proven personalization strategies]() [Increase-average-order-value]() Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. SEO [How to maximize PPC and SEO data with co-optimization audits]() [How-to-maximize-paid-and-organic-data-with-co-optimization-audits]() Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights. [seoplatforms_300x250_a]() SEO [Google recognizes content creators: A breakthrough for E-E-A-T and SEO]() [Google-recognizes-content-creators-A-breakthrough-for-E-E-A-T-and-SEO]() Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. Google Ads [Guide to Google Advertising]() [strategies-to-reduce-google-ads-cost-per-click]() Decreasing cost-per-click requires funnel-wide optimization, from your keyword and bidding strategies to your overarching customer experience. PPC [Google Ads ad copy: what works and what doesn’t in 2024]() [SEL-Blog-2024-09-17T145512.821]() New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. Free online training [GEO. N-E-E-A-T-T. Other important algorithms. Explore them all at SMX Next.]() [teamwork-meeting-collaboration-ss-1920_xrmakr]() Don’t miss your final chance to attend SMX in 2024: Grab your free SMX Next pass now and get ready for spirited panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 for free. [See what’s in store]() From MarTech - [Email deliverability: What you need to know]() - [As Canva targets enterprises, it risks losing SMBs due to higher prices]() - [Salesforce to buy enterprise knowledge platform Zoomin]() - [Drive ecommerce growth with proven personalization strategies]() - [3 ways to connect with consumers during today’s complex journeys]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()