🔍 Google Performance Max updates

Plus, Google wins antitrust fine appeal, how Google Search uses AI, podcast link building and more. [View in browser]() | [Share]() Sep 19, 2024 [Search Engine Land]() Since Google introduced Performance Max, one of the biggest complaints has been that you couldn’t add negatives. Well, that’s changing. Google will introduce campaign-level negative keyword exclusions to Performance Max later this year, giving you more control over ad targeting. But that’s not all. Google will rollout four more PMax updates – including conversion metrics for individual assets and asset coverage reporting – in the next few months. Read all about the coming PMax changes in [Google brings negative keyword exclusions to Performance Max]() and [4 Google Performance Max updates: New insights and reporting](). Anu AdegbolaPaid Media Editor [Moz-20240916-300x250-1]() PPC [Google brings negative keyword exclusions to Performance Max]() [Shutterstock_1405323548]() Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired. PPC [4 Google Performance Max updates: New insights and reporting]() [Performance-Max-How-to-analyze-search-terms-insights-for-PPC-success]() Google's Performance Max updates provide advertisers with deeper insights, streamlined reporting and enhanced tools. PPC [Google wins $1.7B EU antitrust fine appeal]() [SEL-Blog-2024-09-18T154631.176]() $1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors. PPC [Amid political ad blitz, brands can hack the media landscape]() [Optimove-Amid-political-ad-blitz-9-25-24]() Stay ahead of the political ad wave with AI-Powered Precision Google Ads [Guide to cost-effective Google Advertising]() [strategies-to-reduce-google-ads-cost-per-click]() This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages. SEO [How Google Search uses AI]() [How-Google-Search-uses-AI]() Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy. [Agital-20240916-300x250-1]() SEO [How to use podcasts for natural link building]() [How-to-use-podcasts-for-natural-link-building]() Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. PPC [What YouTube learned by analyzing over 8,000 top ads]() [What-YouTube-learned-by-analyzing-over-8000-top-ads]() YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [CTV viewership rebounds to near pandemic-era levels]() - [How CX transforms marketing from cost center to revenue engine]() - [How to use micro-moments to capture customer intent in real-time]() - [HubSpot unveils Breeze, its ‘complete AI solution’]() - [Data Cloud represents the ‘biggest upgrade’ in Salesforce history]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()