🔍 Google's confidential matching

Plus, AI-generated images and visuals, SEO, UX and CRO tips, negative Google reviews, latest SEO and PPC jobs and more. [View in browser]() | [Share]() Sep 16, 2024 [Search Engine Land]() Google introduced “confidential matching,” a privacy-first solution designed to securely process first-party data for audience targeting and campaign measurement in Google Ads. This new feature uses confidential computing technology, specifically Trusted Execution Environments (TEEs), to protect data during processing, ensuring that even Google cannot access the information. Read [Google launches confidential matching for data privacy]() to learn what this means for you as an advertiser and for your consumers. It also includes a video breakdown from Search Engine Land contributor Greg Finn. Anu Adegbola,Paid Media Editor [Agital-20240916-300x250-1]() PPC [Google launches confidential matching for data privacy]() [google-security-lock-featured]() Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection. SEO [How to create images and visuals with generative AI]() [How-to-create-images-and-visuals-with-generative-AI]() Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation. SEO [Key SEO, UX and CRO tips to boost brick-and-mortar retail sales]() [Key-SEO-UX-and-CRO-tips-to-boost-brick-and-mortar-retail-sales]() Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions. PPC [CPCs keep increasing – here’s what you can do about it]() [CallTracking-9-16-24]() Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals. MarTech webinar [Use DAM and AI to keep up with content demands]() [Webinar_Tomorrow]() Learn DAM best practices and about the role of AI in personalizing content experiences, upholding brand compliance, and refining creative workflows. SEO [How to handle negative Google reviews: Remove, respond, recover]() [A-guide-to-handling-negative-Google-reviews-Remove-respond-and-recover]() Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business. [Moz-20240916-300x250-1]() PPC [Google adtech antitrust trial: Everything you need to know]() [SEL-Blog-2024-09-11T200456.338]() The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free online conference [Actionable training. Live Q&A. Invaluable networking.]() [From-dysfunction-to-high-performance-A-model-for-agency-success]() Head into 2025 equipped with fresh knowledge and actionable tactics that can help you execute winning SEO and PPC campaigns today… and prepare for what’s coming next: Attend SMX Next, online November 13-14, for free! [Grab your free pass now]() From MarTech - [The latest jobs in martech]() - [2024 elections playbook works for brands too]() - [Salesforce launches new, ‘more trustworthy’ generation of AI bots]() - [6 tips for creating a winning email marketing calendar]() - [Use DAM and AI to keep up with content demands]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()