🔍 Audience research for paid search

Plus, enhanced CPC going away, new website visits goal for YouTube, Google’s Danny Sullivan on algorithm impacts and more. [View in browser]() | [Share]() Sep 09, 2024 [Search Engine Land]() Conducting audience research is a critical part of your paid search strategy. When doing it in Google Ads it is important to focus on pre-build, mid-flight, and post-campaign analysis. In [How to conduct audience research for paid search](), Search Engine Land contributor Grace Mante explains how to improve campaign performance in three steps: - Use both internal organizational data and Google Ads tools to define and target audiences. - Apply insights for optimization. - Conduct ongoing research. Anu Adegbola,Paid Media Editor [Bruce-Clay-20240909-Prewriter-300-250-sel-newsletter]() PPC [How to conduct audience research for paid search]() [How-to-conduct-audience-research-for-paid-search]() Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. PPC [Google Ads to deprecate enhanced CPC for Search and Display Ads]() [shutterstock_2065351997]() Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025. PPC [YouTube Studio adds new website visits goal for promotions]() [Shutterstock_176457944]() YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. Analytics & conversion [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech intelligence reports [Learn about the tools top brands use to convert]() [Guide-to-conversion-optimization-platforms]() Discover the cutting edge technology used by leading brands to personalize user experiences, optimize their websites in real-time, and make data-driven decisions that boost conversions. SEO [Recovery uncertain: Google’s Danny Sullivan on algorithm impacts]() [danny-sullivan-google]() Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels. [sel_300x250_bot_a]() SEO [What is an AI winter and is one coming?]() [What-is-an-AI-winter-and-are-we-headed-toward-one]() From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies. Search Engine Land webinar [The 5 core focus areas of website optimization]() [Search-Engine-Land-live-event-save-your-spot]() Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. SEO [How to improve brand visibility in organic search]() [How-to-improve-brand-visibility-in-organic-search]() Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Reader survey [Psst... Search Engine Land reader! We need your help.]() [5-star-review-smiling-woman-laptop-1920x1080-1]() Take this four-minute survey about your search marketing interests. Your insights will empower the Search Engine Land editors to create content you love. Bonus: Completing the survey enters you to win a $20 Amazon gift card as a special thank you! [Take the survey]() From MarTech - [US vs. Google, round 2: Government targets digital ad business]() - [HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more]() - [AI and security are the focus of latest Salesforce acquisitions]() - [The AI-powered marketer’s roadmap to the future of content]() - [The latest jobs in martech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()