🔍 Slow season PPC tests

Plus, Google supports AVIF file formats, Google Analytics 4 benchmarking data and more. [View in browser]() | [Share]() Sep 03, 2024 [Search Engine Land]() As peak PPC season approaches, it’s crucial to use the slower period for strategic testing to enhance campaign performance. In [Peak PPC season is coming: 5 tests to run now](), Search Engine Land contributor Laura Schiele goes through five tests to run: - Channel diversification. - Landing page optimization. - Seasonal creative and offer testing. - Incrementality testing. - Default settings testing. Prepare now to gain an edge when traffic surges. Anu Adegbola,Paid Media Editor [Conductor-9-2-24]() PPC [Peak PPC season is coming: 5 tests to run now]() [5-tests-to-run-in-preparation-for-peak-PPC-season]() Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons. SEO [Google Search now supports AVIF file formats]() [woman-working-images-1920]() This means AVIF images will show in Google Search, Images, News, Discover and more. PPC [Google Analytics 4 introduces benchmarking data]() [Why-the-shift-from-‘conversions-to-‘key-events-in-GA4-is-a-game-changer]() You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. SEO [Mastering AI and marketing: A beginner’s guide]() [AI-and-marketing-A-beginners-guide-to-mastering-artificial-intelligence]() Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy. [sel_300x250_bot_a]() SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Agencies [Boost client success with cross-platform measurement]() [coach-drawing-playbook-ss-1920]() Cross-platform measurement is the #1 focus area for brands and agencies in 2024. Don’t get left behind! SEO [Google’s Top stories looks broken: Are news publishers to blame?]() [Googles-‘Top-stories-looks-broken-Are-news-publishers-to-blame]() International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance. Reader survey [Psst... Search Engine Land reader! We need your help.]() [5-star-review-smiling-woman-laptop-1920x1080-1]() Take this four-minute survey about your search marketing interests. Your insights will empower the Search Engine Land editors to create content you love. Bonus: Completing the survey enters you to win a $20 Amazon gift card as a special thank you! [Take the survey]() From MarTech - [The latest jobs in martech]() - [U.S. state data privacy laws: What you need to know]() - [How brands are using AI in Meta’s Advantage+ campaigns]() - [It’s time to re-think our rejection of third-party cookies]() - [Data analysis and market research top list of AI use cases]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()