🔍 Google Ads experiments

Plus, Google Ads Categories, Yelp sues Google, AI-driven budgeting and more. [View in browser]() | [Share]() Aug 30, 2024 [Search Engine Land]() Looking to optimize your lead gen campaigns? Testing your strategies is essential for uncovering valuable insights. In [What 54 Google Ads experiments taught me about lead gen](), Search Engine Land contributor Mark Meyerson dives into those tests, explaining the rationale behind them, the outcomes achieved and some implications for your Google Ads accounts. Quick favor? We’re running our Search Engine Land reader survey. Could you [let us know how we’re doing]()? As a thank you for your time, you could win one of 50 $20 Amazon gift cards. Thanks in advance! Danny Goodwin,Editorial Director [Agital-8-26-24]() PPC [What 54 Google Ads experiments taught me about lead gen]() [What-54-Google-Ads-experiments-taught-us-about-lead-gen]() Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. PPC [Google Ads adds product Categories tab]() [Google-Shopping-ads]() The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns. SEO [Yelp sues Google, alleging illegal dominance of local search]() [yelp-google-collage]() The lawsuit alleges illegal monopoly practices related to local search and local search advertising. Analytics & conversion [5 ways to transform the customer experience with AI]() [Adobe_Blog_Marquee_1920x1080]() AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. PPC [6 steps to AI-driven budgeting and forecasting for digital marketing]() [How-to-use-AI-for-digital-marketing-budgeting-and-forecasting]() Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. [sela24_300x250_aug30_b-1]() SEO [How to fix ‘Crawled – Currently not indexed’ error in Google Search Console]() [How-to-fix-‘Crawled-–-Currently-not-indexed-error-in-Google-Search-Console]() Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [Prioritizing SEO strategies: Where to focus your efforts]() [Prioritizing-SEO-strategies-Where-to-focus-your-efforts]() Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google. Industry awards [[Final deadline tonight] Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by 11:59pm ET tonight. You deserve this! [Begin your application]() From MarTech - [Data analysis and market research top list of AI use cases]() - [AI-powered martech news and releases: August 29]() - [Salesforce sees a shorter, more competitive holiday season in 2024]() - [Yelp brings antitrust lawsuit against Google]() - [3 tips to maximize your ROI at events]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()