🔍 Judge blasts Google's business practices

Plus, new Google tools, seasonal PPC, global search engine AI innovations and more. [View in browser]() | [Share]() Aug 29, 2024 [Search Engine Land]() During the early stages of Google’s adtech antitrust trial, Judge Leonie Brinkema sharply criticized the company’s business practices. The “Walker Memo” was highlighted as a key piece of evidence suggesting potential misconduct – an indicator that Google mishandled privileged information and automatically deleted chats that could have been used as evidence of wrongdoing. Read more about Google’s rough day in court in [Adtech antitrust trial judge blasts Google’s business practices](). The trial is set to begin in a couple of weeks. Anu Adegbola,Paid Media Editor [Agital-8-26-24]() PPC [Adtech antitrust trial judge blasts Google’s business practices]() [SEL-Blog-2024-08-28T161627.278]() The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct. PPC [New Google tools to boost first-party data strategies]() [SEL-Blog-2024-08-28T200539.022]() Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies. PPC [Seasonal PPC: Your guide to boosting holiday ad performance]() [Seasonal-PPC-Your-guide-to-boosting-holiday-ad-performance]() Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more. Analytics & conversion [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online]() [Optimove-Hyper-personalized-Marketing]() The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. MarTech presents [Revolutionize your content with AI and automation]() [Join-our-experts-for-this-live-panel-discussion-1]() New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. SEO [Global search engine AI innovations: What SEOs need to know]() [Global-search-engines-and-their-AI-innovations-What-SEOs-need-to-know]() Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. [sela24_300x250_aug30_b-1]() PPC [7 ways to segment Performance Max and Shopping campaigns]() [7-ways-to-segment-Performance-Max-and-Shopping-campaigns]() These segmentation techniques help align your ad strategies with business goals and maximize campaign performance. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Thanks, Google – but we’re keeping these 5 post-cookie initiatives]() [Untitled-design-41]() Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why. The highest honor in search [[Final deadline tomorrow] Enter the 2024 Search Engine Land Awards]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards before the entry period closes, tomorrow, Friday – August 30, at 11:59pm ET. You deserve this! [Begin your application]() From MarTech - [New Adobe Workfront Planning ties campaign development to execution]() - [How to optimize your app as part of a cross-device approach]() - [RMN ad spending up 26% but questions remain]() - [Hightouch launches AI Decisioning]() - [Google adds generative AI insights, shopping ad campaign goals]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()