🔍 Content optimization checklist

Plus, Facebook Ads 2024 benchmarks, overcoming bias in PPC, the high cost of PPC efficiency and more. [View in browser]() | [Share]() Aug 13, 2024 [Search Engine Land]() SEO is more competitive than ever. It’s cheaper, easier and faster to create content thanks to generative AI tools. So the quality of your content matters more than ever now. Want to do things the right way (not the easy way)? Then you’ll want to check out the excellent [complete guide to optimizing content for SEO (with checklist)]() by Search Engine Land contributor Claire Brain. You’ll discover how to: - Optimize your content for search. - Research and design helpful content. - Use keywords and entities. - And much more. Speaking of content, did you know Heather Lloyd-Martin is hosting an SEO content writing Master Class online Aug. 21 to 22? [Learn more here](). Danny Goodwin,Editorial Director, Search Engine Land & SMX [CallTrackingMetrics-Newsletter-ad-2-300x250-1]() SEO [The complete guide to optimizing content for SEO (with checklist)]() [The-complete-guide-to-optimizing-content-for-SEO-2024-with-checklist]() Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices. PPC [Facebook Ads 2024 data: Clicks and conversions up, costs down]() [SEL-Blog-90]() Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. PPC [How to overcome bias in PPC for better ad performance]() [How-to-overcome-bias-in-PPC-for-better-ad-performance]() Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. Analytics & conversion [Consumers share what they want from brands]() [Wunderkind-8-12-24-1920x1080-1]() We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. Take 10 minutes for better SEO [The People vs. The Editorial Calendar: Why SEO’s oldest tactic needs to evolve]() [take-10-minutes-for-SEO-inspiration]() Spend 10 minutes with DemandJump’s Ryan Brock for a quick hit on ditching your editorial calendar in favor of a better, faster, and more impactful path to SEO results. PPC [The high cost of PPC efficiency]() [The-high-cost-of-PPC-efficiency]() Here’s how to strike a balance between short-term gains and sustainable growth through strategic paid search campaigns. [Agital-8-12-24]() SEO [11 local SEO tools you should be using]() [11-local-SEO-tools-you-should-be-using]() From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. PPC [10 advanced strategy ideas for Google Ads]() [Top-10-tips-from-30-ideas-in-30-minutes-with-Sarah-Stemen-and-Christine-Zirnheld]() Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns. Search Engine Land Awards [Earn the right to call yourself an "award-winning" marketer]() [sela24_1920x1080_d3-2]() The final deadline for the 2024 Search Engine Land Awards is coming up at the end of this month. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today! [Take the first step]() From MarTech - [CDP and customer experience: Best of the MarTechBot]() - [22 must-have reports for measuring CRM health]() - [HubSpot’s July 2024 updates: Big moves toward better efficiency and security]() - [Meet my research team: Gemini, ChatGPT and Perplexity]() - [How Centerfield is sifting insights from millions of phone calls]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()