🔍 Maximizing Performance Max: Strategies for ecommerce success

Structured Data Files, Succeed in the era of AI-driven search advertising, and more. [View in browser]() | [Share]() Aug 12, 2024 [Search Engine Land]() Research from several tech companies and agencies shows Performance Max (PMax) is the dominant campaign type used for ecommerce in the past few years. But PMax’s algorithm lags behind Meta’s in terms of ad targeting and optimization without search intent. In [Maximizing Performance Max: Strategies for ecommerce success](), SMX Advanced speaker Andrew Lolk presents basic and advanced campaign structures, as well as key considerations to ensure long term success. Anu Adegbola,Paid Media Editor [CallTrackingMetrics-Newsletter-ad-2-300x250-1]() PPC [Maximizing Performance Max: Strategies for ecommerce success]() [Maximizing-Performance-Max-Strategies-for-ecommerce-success]() Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. PPC [Google rolls out Structured Data Files QA format for Display & Video 360]() [SEL-Blog-89]() Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups. PPC [How to succeed in the era of AI-driven search advertising]() [How-to-succeed-in-the-era-of-AI-driven-search-advertising]() From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era. Analytics & conversion [5 ways loyalty programs help you maximize profits]() [Comarch-7-16-24-MU-5532-1920x1080-1]() Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Take 10 minutes for better SEO [The People vs. The Editorial Calendar: Why SEO’s oldest tactic needs to evolve]() [take-10-minutes-for-SEO-inspiration]() Spend 10 minutes with DemandJump’s Ryan Brock for a quick hit on ditching your editorial calendar in favor of a better, faster, and more impactful path to SEO results. SEO [Evaluating technical SEO data: Key segmentation approaches]() [Evaluating-technical-SEO-data-Key-segmentation-approaches]() Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites. [Agital-8-12-24]() PPC [TikTok partners with Amazon for in-app shopping]() [tiktok-amazon]() TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Live training + Q&A [Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes. [Choose your class]() From MarTech - [How Centerfield is sifting insights from millions of phone calls]() - [Google rolls out new features for Local Service Ads]() - [Transform content creation with AI and automation]() - [The latest jobs in martech]() - [Urban digital transformation: Insights for marketers from global smart cities]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()