🔍 Google declared a monopoly - Advertisers react

Budget control for Local Service Ads, Optimizing for Amazon branded search, Maximizing Performance Max, Google violated antitrust law, and more [View in browser]() | [Share]() Aug 08, 2024 [Search Engine Land]() This week’s court ruling declaring Google a monopoly sparked diverse reactions from digital marketing professionals. Many expect a prolonged legal battle due to Google’s appeal, with the real impact to be determined during the remedy phase. In [Google declared a monopoly: industry reactions and implications]() it is clear this is a complex issue. There is great uncertainty surrounding the ruling’s long-term impact on Google and the digital advertising landscape. Anu Adegbola,Paid Media Editor [CallRail-8-5-24-300x250__G2-infographic]() PPC [Google declared a monopoly: industry reactions and implications]() [SEL-Blog-86]() Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. PPC [Google enhances budget control for Local Service Ads]() [Google-Ads-scripts-ushers-in-a-new-era-with-API-access]() Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags. SEO [Optimizing for Amazon branded search: Best practices to boost visibility]() [Understanding-branded-search-for-Amazon]() Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics. SEO [Survey: 92% of SEOs suspect their competitors buy links]() [Admix-1st-Study-about-buy-backlinks]() Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic. MarTech presents [Revolutionize your content with AI and automation]() [MarTech-event-save-your-spot]() It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. PPC [Maximizing Performance Max: Strategies for ecommerce success]() [Maximizing-Performance-Max-Strategies-for-ecommerce-success]() Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. [smxmc24_300x250_gen_b_299]() PPC [Federal judge rules Google violated antitrust law]() [google-logo-torn-apart-1920]() Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [How to recover from Google Ads performance drops]() [How-to-recover-from-Google-Ads-performance-drops]() Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving. Live training + Q&A [Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes. [Choose your class]() From MarTech - [What the composability revolution means for CDPs]() - [Google phasing out Smart Campaigns in favor of Performance Max]() - [Mastering data-driven decision-making in the strategy phase]() - [Unlocking AI’s potential in B2B marketing]() - [What the Google antitrust ruling could mean for advertisers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()