🔍 Search marketing gender pay gap widens

Plus, Google Merchant Center Next rollout, Google tightens AdMob policies, SEO content strategy trends and more. [View in browser]() | [Share]() Jul 18, 2024 [Search Engine Land]() The search marketing gender pay gap is wider than last year, according to the latest Search Engine Land Salary and Career survey. Men earn an average of $130,000 vs. $95,000 for women. This 36% disparity far exceeds the U.S. national average gender pay gap of 16-18%. In [Survey: Search marketing gender pay gap is widening](), Danny Goodwin, Search Engine Land’s Editorial Director, shares the detailed breakdown. You’ll also discover how large the gap is in senior positions and how often men and women have changed jobs and earned promotions in the last year. Anu Adegbola,Paid Media Editor [Agital-NL-7-15-24]() PPC [Survey: Search marketing gender pay gap is widening]() [gender-pay-gap]() Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey. PPC [Google Merchant Center Next rollout expands]() [SEL-Blog-76]() Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform. PPC [Google tightens AdMob policies, reshaping ad placement rules]() [SEL-Blog-75]() Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting. Analytics & conversion [The rise of personalization in ecommerce: 2024 consumer insights]() [Wunderkind-7-17-24]() Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want. MarTech webinar [Embrace the Future of Content Management with a CMS Makeover]() [Live-webinar-Save-your-seat]() A CMS is at the heart of your marketing operations, but is it getting in the way of creating impactful experiences? SEO [5 ways to incorporate trends into your SEO content strategy]() [5-ways-to-incorporate-trends-into-your-SEO-content-strategy-]() Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance. [Moz-DiscoverPro-SEL-7152024-300x250-1]() PPC [The Kanban approach to efficient PPC campaign management]() [The-Kanban-approach-to-efficient-PPC-campaign-management]() Here’s how Kanban boards can transform your workflow, enhance organization and help you effortlessly track progress. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [How to address the top reputation issues impacting brands today]() [What-are-the-biggest-reputation-issues-impacting-brands-today]() Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! Best rates expire next Saturday, July 27, at 11:59pm ET. What are you waiting for? [Choose your class]() From MarTech - [SCOTUS ruling makes it easier to challenge federal ad regulations]() - [China leads the world in generative AI use]() - [Optimizely launches new SaaS CMS]() - [Why digital out-of-home advertising is summer 2024’s marketing powerhouse]() - [How marketing fuels the shift from problem-market fit to product-market fit]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()