🔍 Google AI Overviews visibility drops again

Plus, GSC shipping and return policies, Amazon ads for non-Amazon sellers, SEO account management and more. [View in browser]() | [Share]() Jul 12, 2024 [Search Engine Land]() Google’s AI Overviews now appear less than 7% of the time, down from 11%, according to a new analysis by BrightEdge. This drop was especially seen on education, entertainment and ecommerce queries. In addition, Google’s AI Overviews results are smaller, Reddit and Quora citations are all but gone and multiple modules (including product viewers, carousels and lists) appear significantly less often. All 10 of the big changes are rounded up in my article, [Google AI Overviews only show for 7% of queries, a new low](). Speaking of visibility, don’t let your awesome work be invisible! Today is your last chance to take advantage of our lowest rates of the year for the [2024 Search Engine Land Awards](). Enter now and you just might earn the highest honor in search. Danny Goodwin,Editorial Director, Search Engine Land & SMX [PageOnePower-week-7-8-24]() SEO [Google AI Overviews only show for 7% of queries, a new low]() [google-robots-tinkering-1920]() Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore. SEO [Google Search Console now lets you set your shipping and return policies]() [google-warehouse-1920]() Search Console shipping and return settings take precedence over other methods, like structured data. PPC [Hidden Google tool reveals GA4 and Google Ads discrepancies]() [Shutterstock_1104356942]() Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data. Analytics & conversion [Avoid customer journeys becoming a bad trip – be position-less]() [Optimove-Mobius-7-8-24]() Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Marketing strategy [The 4 essential strategies of data-driven marketing]() [Download-now-to-learn-the-four-essentials]() Learn how to achieve a customer 360, preserve privacy and leverage AI/ML for marketing automation and measurement. PPC [Amazon expands ad offerings for non-Amazon sellers]() [SEL-Blog-67]() Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties. SEO [Mastering SEO account management: The recipe for success]() [Mastering-SEO-account-management-The-recipe-for-success]() Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively. [smxmc24_300x250_gen_d1]() SEO [How to harness the power of data gathering for SEO]() [How-to-harness-the-power-of-data-gathering-for-SEO]() Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [No deal: Alphabet won’t acquire HubSpot after all]() [hubspot-fade1-1920]() On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say. Early Bird rates expire tonight [Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Don’t miss your chance to boost company morale, dazzle your clients, and attract new business… enter the 2024 Search Engine Land Awards today! Early Bird rates expire tonight, Friday, July 12, at 11:59pm ET. Don’t wait. You deserve this! [Begin your application]() From MarTech - [AI-powered martech releases and news: July 11]() - [How intent data leads to B2B marketers getting their signals crossed]() - [Claravine connects its Data Standards Cloud with Snowflake]() - [6 key issues when deciding to consolidate or upgrade your martech stack]() - [Alphabet’s acquisition of HubSpot isn’t happening]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()