🔍 How to build a high-performing paid search team

Plus Google Merchant API Beta, new Google Display & Video 360 features, SEO metrics for digital PR and more. [View in browser]() | [Share]() Jul 05, 2024 [Search Engine Land]() Building a successful PPC team is not for the faint of heart and is a skill in itself. It requires aligning individual strengths with organizational goals, fostering continuous learning and adapting to technological advancements while maintaining human creativity and strategic thinking. Search Engine Land contributor Sarah Stemen, with the help of several PPC team-building savants, [delves into all these aspects of team building]() allowing you to feel capable of approaching this task yourself. Anu AdegbolaPaid Media Editor [Conductor-2024-Janus-2P-Paid_300x250]() PPC [How to build a high-performing paid search team]() [How-to-build-a-high-performing-paid-search-team]() Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more. PPC [Google launches Merchant API Beta with new features]() [SEL-Blog-62]() This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities. PPC [Google announces new Display & Video 360 features]() [SEL-Blog-61]() Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. MarTech webinar [A marketer's guide to precision targeting]() [Live-webinar-RSVP-today]() Imagine a world where your marketing messages reach the exact people you want, on their terms. No more wasted impressions, no more hoping your ad resonates with the right audience. SEO [12 SEO metrics to add to your digital PR measurement program]() [How-to-incorporate-12-SEO-metrics-into-a-digital-PR-measurement-program]() Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics. [smxmc24_300x250_gen_a]() PPC [Google tightens disclosure rules for synthetic content in political ads]() [SEL-Blog-60]() Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation. MarTech intelligence reports [SEO market trends]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. PPC [Google Ads unveils major updates to search query matching]() [SEL-Blog-53]() The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Industry awards [Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [61% of marketers still relying on third-party data]() - [4 ways to increase email engagement with your current ESP]() - [Does your organization need a DAM? Audit first, with these easy steps.]() - [How martech vendors can navigate the slow death of net-new deals]() - [3 challenges for marketers as retail media networks evolve]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()