🔍 Zero-click Google searches

Plus, GSC latency issues, Google Merchant Center conversion tracking, Google U.S. Election ads change and more. [View in browser]() | [Share]() Jul 03, 2024 [Search Engine Land]() Rand Fishkin from SparkToro has published his latest study on zero-click Google searches, which has some interesting findings based on clickstream data from users in the U.S. and EU. Of note: - Nearly 60% of searches ended without a click. - Almost 30% of all clicks in the U.S. went to Google-owned properties (YouTube, Maps, Images, etc.). - Just over a third of all clicks went to the open web. Dig deeper in my article, [Nearly 60% of Google searches end without a click in 2024](). Danny Goodwin,Editorial Director, Search Engine Land & SMX [Conductor-2024-Janus-2P-Paid_300x250]() SEO [Nearly 60% of Google searches end without a click in 2024]() [no-click-1920]() Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds. SEO [Google working on fixing latency issues with the Search Performance reports]() [google-data-report-1920]() The reports within Search Console are now delayed by over 52 hours. PPC [Google expands conversion tracking for Merchant Center]() [SEL-Blog-58]() Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights MarTech webinar [Why data standards are the key to marketing success]() [Live-webinar-Save-your-seat]() Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the key to unlocking the true power of your data. PPC [Google expands definition of U.S. Election ads]() [SEL-Blog-59]() Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections. [smxmc24_300x250_gen_a]() SEO [Why are so many affiliate sites losing organic traffic?]() [Why-are-so-many-affiliate-sites-losing-organic-traffic]() Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide. Customer loyalty [4 key actions for fostering customer loyalty]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. SEO [How to spot and avoid shady link building vendors]() [How-to-spot-and-avoid-shady-link-building-vendors]() Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO. The highest honor in search [Enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [3 challenges for marketers as retail media networks evolve]() - [Spotlight on the expert: Michelle Tackabery]() - [6 core competencies every martech manager needs]() - [5 big ways to turn up the voice of your customer in your marketing]() - [Sourcing first-party data for a CDP: Best of the MarTechBot]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()