🔍 Bing Webmaster Guidelines says no to prompt injection

Universal Analytics sunsets, Microsoft Ads property center and more. [View in browser]() | [Share]() Jul 02, 2024 [Search Engine Land]() Bing updated its Bing Webmaster Guidelines to say it can take action by demotion of search rankings or removal of a site from Bing Search [over prompt injection](). If you add content on your webpages that attempts to perform prompt injection attacks on language models used by Bing, it can lead to those webpages or the whole site being penalized in Bing Search. Barry Schwartz, Content injection specialist [Conductor-2024-Janus-2P-Paid_300x250]() SEO [Prompt injection added to Bing Webmaster Guidelines]() [microsoft-bing-injection-1920]() The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines. PPC [Microsoft Advertising launches Property Center and expands Lodging Campaigns]() [SEL-Blog-55]() Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals. PPC [Google expands Audience Signal Targeting to App campaigns]() [SEL-Blog-56]() This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency. SEO [Organic link building for sales landing pages]() [Citation-Labs-smxadv_1920x1080_cl]() Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. PPC [Steve Ganem, Product Director of Google Analytics, on GA4]() [google-analytics-name-1920]() We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. [smxmc24_300x250_gen_a]() SEO [Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google]() [Search-everywhere-optimization-7-platforms-SEOs-need-to-optimize-for-beyond-Google]() Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms. MarTech webinar [Everything you need to know about CTV audience targeting (in under 60 minutes)]() [Live-webinar-Reserve-your-spot]() Learn how CTV combines the best of both worlds: television’s reach and digital’s targeting capabilities. PPC [Want to speak at SMX Next? Now’s the time to submit a pitch!]() [smxn2024-og-image-home]() If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next. Live training + Q&A [Take your search marketing skills to the next level]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! [Choose your class]() PPC [How to harness marketing data to support holistic business strategy]() [How-to-harness-marketing-data-to-support-holistic-business-strategy]() Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy. From MarTech - [Sourcing first-party data for a CDP: Best of the MarTechBot]() - [EU says Meta ad model violates Digital Markets Act]() - [A marketer’s guide to Reddit]() - [GDPR is a help, not a hindrance, to marketing]() - [The failsafe approach to building strategic nurture paths]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()