🔍 Google Ads for regulated and sensitive categories

Plus, possible Google local ranking signals revealed, Google Product Studio expands, Microsoft thinks web content is freeware and more. [View in browser]() | [Share]() Jul 01, 2024 [Search Engine Land]() When advertising sensitive products, you must take extra measures to avoid ad disapprovals or account suspensions. Advertising in regulated industries presents several challenges. You need to balance creativity, compliance and ethics. In [A guide to Google Ads for regulated and sensitive categories](), Benjamin Wenner highlights what you need to consider to avoid disapprovals – for example, understanding ad policies, thorough research, crafting compliant ad copy and more. Anu AdegbolaPaid Media Editor [Conductor-2024-Janus-2P-Paid_300x250]() PPC [A guide to Google Ads for regulated and sensitive categories]() [Google-Ads-for-regulated-and-sensitive-categories-A-PPC-guide]() Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. SEO [Report: Menu items, busier businesses may be Google local ranking signals]() [store-fronts-google-logo-1920]() Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals. PPC [Google expands Product Studio to new markets, adds features]() [SEL-Blog]() Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes. Analytics & conversion [How to win Black Friday and Cyber Monday in 2024]() [Wunderkind-BFCM2024_FeaturedImage_1920x1080]() Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. MarTech webinar [Everything you need to know about CTV audience targeting (in under 60 minutes)]() [Live-webinar-Reserve-your-spot]() Learn how CTV combines the best of both worlds: television’s reach and digital’s targeting capabilities. SEO [Microsoft AI CEO: Web content is ‘freeware’]() [angry-bing-robot-data-1920]() Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator. [smxmc24_300x250_gen_a]() PPC [Apple expands 30% fee on Facebook and Instagram ads globally]() [SEL-Blog-54]() Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. SEO [Google Colab for SEO: How to get started]() [Google-Colab-for-SEO-How-to-get-started]() Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. SEO [8 SEO concepts explained in business terms]() [8-SEO-concepts-explained-in-business-terms]() Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Industry awards [Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [How M&M’s transformed ERP and commerce with composable architecture]() - [The latest jobs in martech]() - [7 marketing strategies to conquer decision paralysis]() - [How to measure the impact of brand marketing]() - [AI-powered martech news and releases: June 27]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()