🔍 Google gives more visibility on search term reports

Plus, AI Overviews link cards test, local places to Chrome Actions, new GA4 features and more. [View in browser]() | [Share]() Jun 27, 2024 [Search Engine Land]() Google is increasing visibility on search term reports, simplifying the blocking of misspelled words and allowing brand exclusion across all match types and dynamic campaigns. These major updates represent a significant step in giving advertisers more control and visibility in their Google Ads campaigns. See which specific keywords are coming out of the “Other search terms” subsection in the Search Term Report in [Google Ads unveils major updates to search query matching](). Anu AdegbolaPaid Media Editor [Agital-300x250_6-24-24]() PPC [Google Ads unveils major updates to search query matching]() [SEL-Blog-53]() The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. SEO [Google testing AI Overviews with link cards at the top]() [google-logo-spikes-1920]() This makes clicking to publishers and content creators way more likely than the current version of AI Overviews. Local [Google Chrome mobile adds local places to Chrome Actions]() [business-owner-phone-google-logo-1920]() Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar. SEO [Link building services to watch in 2024]() [Admix-Global-1st_header]() Top link-building companies to elevate your SEO and boost your online presence. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. PPC [5 new features coming to Google Analytics 4]() [shutterstock_2070378383]() GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. SEO [How will generative AI impact website rankings and traffic?]() [How-will-generative-AI-impact-website-rankings-and-traffic]() Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online. [smxmc24_300x250_gen_d]() SEO [SEO implementation: A comprehensive guide]() [SEO-implementation-A-comprehensive-guide]() Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [Repurposing content: How to extend the life of your content assets]() [Repurposing-content-How-to-extend-the-life-of-your-content-assets]() Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences. PPC [Google tightens AdSense consent rules for Swiss users]() [eu-european-union-ss-1920]() Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards. Live training + Q&A [Become a master of search marketing before it's too late]() [5-tips-to-make-your-B2B-content-more-human]() We’re half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes. [Choose your class]() From MarTech - [Salesforce’s AI CEO explains why this new AI wave is different]() - [The never-ending war against ad fraud]() - [How to master identity resolution in a warehouse-native world]() - [Google announces upcoming GA4 features]() - [How small companies make a big splash with event content]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()