🔍 Align PPC campaigns with business objectives

Plus, Local Services Ads in Maps, Google Search indexing bug resolved, Universal Analytics shuts down July 1 and more. [View in browser]() | [Share]() Jun 24, 2024 [Search Engine Land]() If you want to be a successful PPC professional, you must understand the big picture beyond metrics. You must regularly discuss campaign goals with clients and adapt strategies as business objectives change. Transparency in reporting and the involvement of all relevant stakeholders in communications are also needed to ensure alignment between PPC efforts and overall business goals. In [5 ways to align PPC campaigns with business objectives](), Search Engine Land contributor Kevin Rea shares five ways to ensure your paid search strategy stays laser-focused on primary objectives. Anu AdegbolaPaid Media Editor [Agital-300x250_6-24-24]() PPC [5 ways to align PPC campaigns with business objectives]() [5-key-considerations-for-aligning-PPC-campaigns-with-business-objectives]() How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance. PPC [Google ties in Local Services Ads advertisers to Maps app]() [SEL-Blog-48]() Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on. SEO [Google Search resolves indexing bug that lasted several hours]() [google-logo-burning-1920]() The issue affected indexing in Google Search and impacted new content published across both large and small publishers. Analytics & conversion [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech webinar [How brands are turning personalization into a value exchange with customers]() [Webinar_Tomorrow]() Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. PPC [Google turns off Universal Analytics July 1: What you need to know]() [GA4]() Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. [sela24_300x250_eb]() SEO [How to create shareable, link-worthy content in the AI era]() [Content-based-link-building-What-SEOs-need-to-know]() Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites. Marketing analytics [Myth vs reality: The truth about digital analytics]() [Reality-check-ahead]() There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. PPC [Amazon Ads in 2024: Maximizing Sponsored Brands campaigns]() [Amazon-Ads-in-2024-Maximizing-Sponsored-Brands-Campaigns]() Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Industry awards [Bring home the highest honor in search]() [sela24_1920x1080_d3-2]() Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this! [Begin your application]() From MarTech - [Are you selling me a real Prada bag or a fake?]() - [The latest jobs in martech]() - [3 traits of an effective marketing CRM product owner]() - [What HubSpot’s LinkedIn integration means for the future of sales and marketing]() - [Marketo experts share tips for successful MAP implementations]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()