🔍 Google leak: Entities and local SEO insights

Plus, Google Ads Brand Recommendations, Microsoft Ads conversion goal imports, generative AI revolutionizing advertising and more. [View in browser]() | [Share]() Jun 07, 2024 [Search Engine Land]() The Google leak confirms that the search engine can identify publishers and authors, according to Search Engine Land contributor Jason Barnard. He explains why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies – and how to do it – in [How the Google leak confirms the significance of author and publisher entities in SEO](). And can we learn anything about local SEO from the leak? Search Engine Land contributor Andrew Shotland shares his thoughts about video, authority, clicks and more in [5 local SEO insights from Google’s API documentation leak](). As a reminder, we’ll be diving deep into the Google documentation leak with Mike King, CEO of iPullRank, in a session called [Unveiling Google’s secrets: SEO insights from the huge Google leak]() at SMX Advanced. [Register here]() – then join us next week! Danny Goodwin,Managing Editor, Search Engine Land & SMX [Agital-6-10-24]() SEO [How the Google leak confirms the significance of author and publisher entities in SEO]() [How-the-Google-leak-confirms-the-significance-of-author-and-publisher-entities-in-SEO]() This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. SEO [5 local SEO insights from Google’s API documentation leak]() [5-local-SEO-insights-from-Googles-API-documentation-leak]() Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more. PPC [Google Ads launches Brand Recommendations powered by AI]() [SEL-Blog-31]() Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns. Analytics & conversion [The autonomous marketing revolution: Navigating the new frontier of brand engagement]() [Wunderkind-Vision_TDM_1920x1080]() Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. [DiscoverPro-SEL-300x250-new-6-3-24]() PPC [Microsoft Ads to allow Google conversion goal imports]() [SEL-Blog-30]() Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows. PPC [Generative AI’s role in shaping the future of advertising]() [GML-2024-Generative-AIs-role-in-shaping-advertisings-future]() Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers. MarTech webinar [Building customer trust and loyalty]() [Live-webinar-RSVP-today]() Discover the key to fostering long-lasting relationships with your customers. Join this webinar and learn how to navigate the complexities of the privacy landscape while creating a seamless, trust-inspiring customer experience. SEO [6 SEO tactics for home service companies]() [6-SEO-tactics-for-home-service-companies]() Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more. Agenda alert [Exclusive leaked Google documents session + Q&A]() [google-logo-leak-1920]() It’s the hottest topic in search… and you’re invited to join the conversation. Danny Goodwin and Mike King will close out SMX Advanced 2024 with a just-added session on the HUGE Google document leak and algorithm implications… and host live Q&A so you can weigh in. [Learn more and register for free]() From MarTech - [AI-powered martech news and releases: June 6]() - [Cloud data warehouses set to disrupt the martech stack]() - [Optimizing your email program: Finding sweet spots and tipping points]() - [For CDPs, the ‘single customer record’ can be a distraction]() - [Unleashing AI in martech: A guide to cross-functional collaboration]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()