🔍 Why paid search marketers need a growth mindset

Plus, Perplexity Pages in Google AI Overviews, Google Ads Advisors Community, Google fixes Site names issues and more. [View in browser]() | [Share]() Jun 06, 2024 [Search Engine Land]() A growth mindset keeps paid search professionals at the forefront of their field. This mindset helps you see challenges as opportunities for learning and improvement and is crucial for PPC professionals who face constant updates, AI advancements and automation. In [Why paid search marketers need a growth mindset](), Search Engine Land contributor Sarah Stemen helps you navigate: - Why being willing to learn continuously is a necessity. - How a growth mindset enhances job satisfaction. - How it translates to analyzing new data, testing novel campaign types and actively participating in industry discussions. BTW: [Register here]() to join us for SMX Advanced June 11-12 to learn advanced PPC tactics – including smart ways to gain just enough control of your Performance Max campaigns. Anu Adegbola,Paid Media Editor [Agital-6-10-24]() PPC [Why paid search marketers need a growth mindset]() [Why-paid-search-marketers-need-a-growth-mindset]() Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset. SEO [Perplexity Pages showing in Google AI Overviews, featured snippets]() [Perplexity-AI-Exploring-AI-powered-search-beyond-Google]() You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results. PPC [Google Ads inviting some advertisers to join Advisors Community]() [SEL-Blog-28]() Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys. Artificial Intelligence Optimization (AIO) [Generative Engine Optimization: Gain visibility in AI search]() [Ignite-Visibility-GEO-Services-Image]() New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic. MarTech webinar [Building customer trust and loyalty]() [Live-webinar-RSVP-today]() Discover the key to fostering long-lasting relationships with your customers. Join this webinar and learn how to navigate the complexities of the privacy landscape while creating a seamless, trust-inspiring customer experience. [DiscoverPro-SEL-300x250-new-6-3-24]() SEO [Google Search fixes issues with Site names not appearing for internal pages]() [google-paper-1920]() This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved. PPC [Google sued by publishers over alleged pirate textbook promotion]() [SEL-Blog-29]() This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements. PPC [Google must face $17 billion UK ad tech lawsuit]() [SEL-Blog-27]() The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [OpenAI’s growing list of partnerships]() [robots-around-desk-1920]() Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT. PPC [LinkedIn expands video ads, AI tools to help B2B marketers]() [SEL-Blog-25]() LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. SEO [Survey: 54% of people look through more search results vs. 5 years ago]() [frustrated-woman-searching-google]() What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term. PPC [5 ways advertisers can prepare for Google’s AI Overviews]() [5-ways-advertisers-can-prepare-for-Googles-AI-Overviews]() With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive. Free online training [Next week: Attend SMX Advanced online!]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() An exclusive keynote with the Google exec to spearheaded the March core update, expert-level sessions on SEO, PPC, and AI, engaging meetups, live Q&A with industry legends, a late-breaking session with Mike King on the HUGE Google document leak… it’s all yours for free at SMX Advanced, online June 11-12. [Learn more and grab your free pass]() From MarTech - [Unleashing AI in martech: A guide to cross-functional collaboration]() - [IAB Tech Lab releases Data Deletion Request Framework]() - [How to safeguard your brand during a digital transformation]() - [LinkedIn expands video ads, AI tools for B2B marketers]() - [HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. 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