🔍 Advertisers react to Google Marketing Live

Google Ads VP dodges questions, Google tests special snippet, SEO job listings decline, author E-E-A-T and more. [View in browser]() | [Share]() May 23, 2024 [Search Engine Land]() Advertisers have been sharing their thoughts on the major updates announced at Google Marketing Live 2024 on Tuesday. Opinions varied widely on the AI updates, from confusion about AI’s role in marketing strategy, to criticism of the rushed AI prototype and skepticism about complex tools like Meridian. There was more discussion on Performance Max (mostly positive), as well as criticism about the lack of focus on B2B and the numerous updates to visual and shopping ads. Dig deeper in [Advertisers react to Google Marketing live 2024](). Anu Adegbola,Paid Media Editor [Adthena_SEL-Newsletter-20240520]() PPC [Advertisers react to ‘underwhelming’ Google Marketing Live 2024]() [SEL-Blog-14]() Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024. PPC [Google Ads VP dodges questions on AI Search impact to publishers]() [robot-facepalm]() Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that. SEO [Google is testing special snippet treatment for Reddit search results]() [google-reddit-splatter-1920]() This will very likely lead to even more traffic sent by Google Search to Reddit. Analytics & conversion [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. Marketing artificial intelligence (AI) [6 ways to use Generative AI in your marketing]() [6-ways-to-use-generative-AI-for-your-marketing]() Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement. SEO [SEO job listings down 37% in Q1 – bad omen or blip?]() [job-search-frustration]() We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market. [sela24_300x250_expiringSEB]() SEO [The myth of manufacturing author E-E-A-T]() [The-myth-of-manufacturing-author-E-E-A-T]() Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. PPC [How to use the new customer acquisition goal in Google Ads]() [How-to-use-the-new-customer-acquisition-goal-in-Google-Ads]() Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup. The highest honor in search [Best rates expire tomorrow - enter the 2024 Search Engine Land Awards today]() [sela24_1920x1080_d3-2]() Join the ranks of award-winning brands, agencies, and search marketers from around the world…enter for your chance to win a 2024 Search Engine Land Award today. Super Early Bird rates expire tomorrow, Friday, May 24, at 11:59pm ET. [Begin your application]() From MarTech - [Adobe unveils Adobe Express for Enterprise]() - [Salesforce piles on the Einstein Copilots]() - [Implementing AI into MOps, from campaign launch to refinement and optimization]() - [Sarah Nagy on AI-powered search: Looking forward with AI]() - [What does ‘better data quality’ mean for marketers? And how do we get there?]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()