Search Party: This Week's Search, Social, And AI News

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Friday, March 17, 2023 [Read the Article]( News, SEO, Social Media [The Search Party: SEJ’s Weekly News Recap For Search, Social, And AIÂ]( By Kristi Hines It’s been a busy week for professionals in all industries, thanks to the latest developments in AI. To help you stay updated on the latest news that may affect your work life, we have condensed the top stories you need to know – from search to social to AI – into this easy-to-digest post. This week’s top stories include the release of GPT-4, new AI tools and features across several platforms, the rollout of a Google core algorithm update, and more! One of the most prominent announcements came from OpenAI - the release of GPT-4. Rumors sparked by a recent Microsoft AI event were confirmed this week as GPT-4 became available for immediate use for ChatGPT+ subscribers at $20 per month. GPT-4 is multimodal, allowing it to accept text and image input to generate text outputs. Greg Brockman, President and Co-Founder of OpenAI, demonstrated this new capability by using GPT-4 to transform a photo of a hand-drawn website mockup into a website in HTML and JavaScript. [Keep Reading...]( Search Engine Journal [Get Relevant Content Ideas With Just One Click]( By SEMRUSH Enter your keyword and uncover the most popular topics and headlines, questions your audience asks, and more with Semrush Topic Research tool. [Try it Free]( SEO [How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari]( By Sam Hollingsworth Using the search engine you like best is a preference many internet users don't take lightly. But it can also be tricky to configure the browser(s) you use to operate with the search engine you prefer by default each time. So, if you want to change your default search engine to Google or any other major search engine within a specific web browser, follow the guide below and you'll realize that changing it is a simple and fast process that makes a big impact on your web-browsing experience. Regardless of the device, operating system, or browser that you're using, setting and using the default search engine you favor most – typically due to personal preference but also usually driven by a number of other factors – impacts the results you get and the types of search queries you use. It also has an immediate and long-lasting impact on your everyday web experience. [Read Now...]( News, Tools [We Took The New ChatSpot.ai For A Spin. What Did We Learn?]( By Kristi Hines HubSpot announced the launch of new A.I. tools to boost productivity and save your marketing and sales team valuable time when researching, reporting, and summarizing important information. What Is ChatSpot.a.i.? ChatSpot.a.i. integrates the power of ChatG.P.T. & G.P.T.-4 with HubSpot C.R.M. so users can ask questions and provide detailed instructions for a task through natural language in a chat interface. This new A.I. chatbot allows users to perform various tasks, such as adding contacts to the C.R.M., creating custom reports, summarizing HubSpot data, and drafting effective, personalized marketing messages and emails. This can save marketing and sales teams a lot of time. Instead of going to multiple places to run reports based on your HubSpot data or research a competitor, you can ask ChatSpot.a.i. to compile the information in the chat. Inside ChatSpt.a.i., you will find suggested prompts for marketing, sales, generative A.I., and research. [Read Now...]( News, Tools [Microsoft Shares 5 Starter Prompts For AI-Powered Bing]( By Matt G. Southern Explore AI-powered Bing's potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. [Read Now...]( News, Tools [After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby]( By Matt G. Southern Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. [Read Now...]( News, Tools [Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity]( By Matt G. Southern Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. [Read Now...]( Paid Media, PPC [How To Build A SaaS PPC Campaign That’s Built To Last]( By Jonathan Befort Have you ever heard of the power of positive thinking? Well, sometimes there is serious power in going negative! When it comes to P.P.C. for SaaS, going negative can save you buckets of money on irrelevant clicks, poor-quality leads, and a lot of downright fraud. While it’s definitely a topic that’s up for debate, I believe you should probably have a paid campaign, of some sort, that targets your own brand terms. However, if you are going to be targeting your competitors' brand terms with a campaign, it’s essential that you have a robust brand campaign for your own brand terms. [Read Now...]( LinkedIn, News [LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings]( By Kristi Hines Personalized writing suggestions powered by A.I. will help LinkedIn users craft better headlines and about-section summaries based on their experience. The A.I. will analyze the information you have provided about your employment experiences and skills, determine what information is most impressive, and summarize that information for your headline and about-section summary. It will use the tone of voice presented on the rest of your LinkedIn profile to ensure that A.I.-generated headlines and summaries are personalized. This can help LinkedIn users make a better first impression in search results since your name and headline are shown when your profile matches another user’s keyword search. [Read Now...]( [image]( Podcast [Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console - Ep. 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