SEJ Today: Research On 150,000 Product Queries Reveals Changes in Google SERPs

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Wednesday, October 12, 2022 [Read the Article]( News, SEO [Research On 150,000 Product Queries Reveals Changes in Google SERPs]( By Roger Montti Research on the search results of 150,000 apparel related keywords reveals that Google shows SERP features 95% of the time, reflecting opportunities available for online merchants who are keen to sell more through Google. The results suggest that search ranking today has evolved beyond the traditional organic-focused SEO needs to evolve to keep up with today's reality. seoClarity listed the different SERP features encountered, ordered by popularity in the SERPs: The research, which was done by AI-driven SEO and content optimization platform seoClarity, focused on apparel related search queries. While it was already understood that the organic search results with the ten blue links is essentially a thing of the past, they were still surprised to see the extent to which the organic search results essentially disappeared beneath different search features. [Keep Reading...]( Sponsored [Call Tracking Software That Helps You Market With Confidence]( By CallRail Understand what makes your phones ring (and texts ping), so you can focus your budget on the marketing that works, reduce your cost per lead, and boost ROI. Start a 14-day free trial of CallRail today. [Start a Free Trial]( CMS Software, Ecommerce [WooCommerce SEO: The Definitive Guide For Your Online Store]( By Corey Morris WooCommerce S.E.O. is unique because it is within WordPress. Much of what you’ll do to optimize a WooCommerce ecommerce site falls in line with what you’d do for a WordPress site overall. For now, I’m on the WooCommerce bandwagon still as I have found that it is cheaper to implement than some enterprise solutions, is more feature rich than some of those that are touted as super easy to set up, and allows for a more rich overall user experience combined with the S.E.O. benefits of WordPress and WooCommerce combined. [Read Now...]( Technical SEO, WordPress [How To Create A Custom 404 Page In WordPress]( By Julia Taylor When navigating a website, few things are more frustrating than landing on a screen with a 404 error, "Page Not Found." This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links are correct and working. But what happens if someone types in the wrong URL or the slug of one of the page links changes? Unfortunately, it is inevitable for users to end up stumbling across a non-existent URL. However, you can take steps to help people get back to the page they were looking for so they don't bounce off of your website. [Read Now...]( SEJ Webinar [6 Keys Your Business Needs To Win With Your Marketing Agency]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. [Register Now]( SEO [Is Mobile-Friendliness A Google Ranking Factor?]( By Matt G. Southern Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era. At one time, it made no difference to Google whether a site was compatible with mobile devices. Mobile-friendliness was considered a nice-to-have feature but not a necessity. Mobile search grew as smartphones and tablets became more ubiquitous, causing Google to reconsider its evaluation of mobile-friendliness as a ranking factor. That led to an event known as “mobilegeddon,” which signaled that mobile search was no longer an afterthought. [Read Now...]( News, WordPress [WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative Turnstile]( By Roger Montti Cloudflare recently announced a privacy-focused alternative to CAPTCHA that is non-intrusive and free to use and the WordPress plugin community slowly begins adding support for the new solution. [Read Now...]( SEJ Webinar [6 Key Principles To Build Agency Trust & Boost Conversions]( By Search Engine Journal Discover how to take your business to the next level with a strong agency relationship. In this webinar, you'll learn ways to have a clear, transparent and trusting partnership with your agency and drive results. 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