SEJ Today: How To Build A Facebook Ads Dashboard In Google Data Studio

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( [Read More]( [SEJTODAY]( Brought to you by: [Read More]( Tuesday, June 7, 2022 [Read the Article]( Facebook, Marketing Analytics, Paid Media [How To Build A Facebook Ads Dashboard In Google Data Studio]( By Andrea Atzori Facebook Ads are an important part of many businesses' digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy can be challenging. You may wonder, are my Facebook Ads working? Or should I invest my marketing budget elsewhere? The Facebook Ads platform allows you to create reports with data sliced and diced in many different ways, providing great insights into the ads' performance. However, Facebook Ads reporting can be overwhelming and confusing. [Keep Reading...]( Sponsored [Move Your Business Forward With Content Marketing]( By SEMRUSH Enhance your online visibility, reach new customers, and drive sales with this all-in-one content marketing toolkit. [Try It Free]( Ask an SEO, Careers [How Do I Start To Gain Experience In Search? Ask An SEO]( By Tony Wright The only way to know if an S.E.O. tactic works for you is to test it. You can read theories about algorithms and code tweaks constantly, but until you put those theories into practice on your site, you don’t know if they will work. Even if you physically see evidence of how well a technique worked on another site, there is no guarantee the same technique will result in similar results when implemented. If you want to learn S.E.O. for a specific vertical, find out who is doing great S.E.O. in that vertical and stalk them online. Buy them a beer – you’ll be surprised how much most people will be willing to share once they become your friend. Make sure you are always reading and always learning. [Read Now...]( SEO [Tips For Avoiding Misinformation In SEO Resources & Conversations]( By Roger Montti There are many contradictory ideas about the best way to approach S.E.O. For every idea proposed there are others in the S.E.O. industry who disagree. Turning to Google for help isn't always helpful because Google ranks information about S.E.O. that Googlers themselves are on record saying is wrong. The whole reason why there is a Webmaster outreach is because former Googler Matt Cutts saw value in communicating with the search community to help them avoid mistakes and misinformation. [Read Now...]( Sponsored [📢 Your Free Guide to International SEO is Here!]( By Conductor Unlock the new functionalities of international SEO - get ready to conquer the world! [Download Guide]( News, WordPress [WordPress Community Reacts To 6.0 Arturo]( By Roger Montti WordPress 6.0 has been warmly received by many users and it appears that the feedback on 6.0 is one of a smooth rollout. There were a few reports of plugin conflicts but overall it seems opinions varied depending on which part of the WordPress community was responding. [Read Now...]( SEO [A Complete Guide To the Google Penguin Algorithm Update]( By Dan Taylor In 2012, Google officially launched the “webspam algorithm update,” which specifically targeted link spam and manipulative link-building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet from Matt Cutts, who was then head of the Google webspam team. Google’s war on low-quality started with the Panda algorithm, and Penguin was an extension and addition to the arsenal to fight this war. Penguin was Google’s response to the increasing practice of manipulating search results (and rankings) through black hat link building techniques. [Read Now...]( Sponsored [On-Page SEO: How To Optimize Pages & Beat Competitors]( By SE Ranking Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. [Read More]( Instagram, News [Instagram Update Could Impact Reach For Some Accounts]( By Brian Frederick Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. [Read Now...]( News, Paid Search [Declining Support Of Tech Regulation – How Does This Impact PPC?]( By Brooke Osmundson With an increasing number of Americans in favor of less tech regulation, it's vital to understand how this can impact your future PPC efforts. [Read Now...]( Careers, Enterprise SEO, SEO [Legal Considerations & Communication Tips For Your Remote SEO Team]( By Helen Pollitt Hybrid or in-office employees may leave their laptops at work when they go on holiday. The office is likely to be staffed when they are not there, or in periods of shutdown such as over bank holidays, the office will be securely locked. There may be times when a colleague's house and therefore home office, is completely vacant, like when they and their family go on holiday. If your company also operates a flexible working schedule this can be enormously beneficial in helping your team discover their most productive hours and working during those times. They also may want to keep an eye on what is draining their energy and stealing their time away from the core elements of their job. One way to assist your team in doing this is by keeping a diary for a week of both the tasks they are working on and their energy levels at the end of them. 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