SEJ Today: 3 Unconventional CRO Tactics To Skyrocket Your Revenue 

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Tuesday, January 11, 2022 Brought to you by: [Read More]( [Read the Article]( Digital Experience [3 Unconventional CRO Tactics To Skyrocket Your RevenueÂ]( By Darrell Williams Conversion rate optimization (CRO) is not for the faint of heart. It's tough to produce website experiences that deliver results consistently. It's essential, though. You've invested a lot of resources, time, and budget into getting the best possible audience to your website. Failing to do everything you can to convert them is leaving money on the table. Over the last decade in digital marketing, I've learned a few creative CRO tactics that can dramatically increase your odds of success. Check out these three unconventional CRO tips that can help add consistent growth to your bottom line. [Keep Reading...]( Sponsored [Draw Thousands Of Topics You Can Write About]( By SEMRUSH Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. [Try Out the Tool]( Content Marketing, SEO [12 Ways To Use Content Marketing To Build Brand Awareness]( By Jessica Foster Content Marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers - and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Here's how to help increase your brand awareness. When many business owners think of “brand awareness”, they think of publishing content on social media and hoping users take notice. Audience research, keyword research, competitor analysis, and website analytics can all be used to inform your content strategy. That way, you are sure to reach the right users with the right content at the right time - and keep your brand top of mind until they are ready to buy. [Read Now...]( SEO [Is It Better For SEO To Have Your Blog Onsite Or Off?]( By Mindy Weinstein Today’s Ask an S.E.O. question comes from Sophia in Australia, who asks: "Is it better to run a blog that links back to your company website for S.E.O., or have articles already on your website that contain the same information you would write in a blog?" From a pure S.E.O. perspective, having the blog on your website in a subdirectory is preferred. That’s not to say that there aren’t some valid reasons for keeping the blog separate, though. For example, sometimes it is easier to set up a blog on one of the many blogging platforms versus the main website’s C.M.S. [Read Now...]( Sponsored [Get Powerful SEO Insights in One Click FREE!]( By Conductor Get the advanced SEO Chrome extension that unlocks powerful insights. [Install For Free]( News, SEO [Does Uniqueness of Content Help Rankings?]( By Roger Montti A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google's John Mueller if the uniqueness of the content mattered and if not, does that mean it's a waste of time to fight against content theft. [Read Now...]( News, SEO [SEO Strategy: A Full Year Blueprint (+Template) [Ebook]]( By Anna Crowe You need a unique S.E.O. strategy that will earn you top rankings without distracting you with unnecessary tasks or shiny new techniques that don’t pay off. S.E.O. Strategy: A Full Year Blueprint (+Template) can be that resource to achieve your goals. We created S.E.O. Strategy: A Full Year Blueprint (+Template) in partnership with Titan Growth, InMotion Hosting, and Rock Content to be your S.E.O. G.P.S. to help you find the best route to the top of the SERPs no matter what you’re facing. Start your journey to S.E.O. success today. [Read Now...]( Sponsored [25 Unique SEO Tactics That Deliver Big Results]( By Brandon Gaille Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics. [Read More]( News, SEO [Google: Nofollow Is Not A Substitute For Noindex]( By Matt Southern Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links. [Read Now...]( News, SEO [Google Has Two Types Of Crawling – Discovery & Refresh]( By Matt Southern Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. [Read Now...]( Content Marketing, Local Search [How To Create A Winning Local SEO Content Strategy]( By Jason Hennessey Local S.E.O. has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local S.E.O. strategy. Content plays a bigger role in local S.E.O. than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local S.E.O. approach. Here’s how to leverage content for your local S.E.O. strategy and drive more visitors to your local business. 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