SEJ Today: Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com

Get the latest SEO, PPC, content marketing, and social media news delivered daily. [Read More]( More]( [SEJTODAY]( Wednesday, December 8, 2021 Brought to you by: [Read More]( [Read the Article]( SEO [Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com]( By Tony Wright This week's Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: "I created EmailSanta.com in 1997. I've been an avid follower of SEJ and with your help, have been rewarded with #1 positions for very competitive keywords using only white hat methods. (I even once – briefly – beat out Google and NORAD.) However, the site's ranking and organic traffic has been falling hard these past two years. The drop possibly happened in March 2019, according to GA, but seasonality can make inflection points difficult to pinpoint. There was a core update then but I haven't been able to figure out what the update was and how it would've affected my site. [Keep Reading...]( Sponsored [What Modern Businesses Expect From Their Marketing Agency]( By CallRail If you're looking to build stronger relationships with your clients, you need to understand their business needs. CallRail surveyed 600 small businesses to identify what they want from their marketing agencies. Download this tip sheet to evaluate if your agency is meeting the needs of your clients. [Download Now]( News, SEO [Google Updates Search Results For News Stories On Desktop]( By Matt Southern Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. [Read Now...]( SEO, Web Development [Web Design Practices That Frustrate SEO Pros]( By Kim Krause Berg Eventually, S.E.O. pros discovered the benefits of applying a holistic approach to website design and marketing because they could test and track the results. Today I refer to our combined approach as the human experience requirement we include for digital marketing and web design. The more advanced the marketer is, the more they demand user interfaces that enhance the user experience so that desired tasks are completed. Marketers are paid to help make websites become successful. They can’t tackle this with a badly designed, poorly performing website. [Read Now...]( SEJ Webinar [Learn how SMS Can Convert Prospects and Nurture Customers. [Webinar]]( By Search Engine Journal Find out just how important text messaging has become for local businesses and how to use it effectively. Get tips to create an effective strategy (and what to avoid). [Register Now]( Content Marketing, Digital Advertising [Nostalgia Marketing & What We Can Learn From John Lewis Ads]( By Greg Jarboe Many digital marketing strategies focus on creating evergreen content. Why? Because it is continually relevant and stays “fresh” for visitors and readers over a long period of time. But, some retail brands in the UK focus on creating seasonal television advertising campaigns in the build-up to Christmas. Why? Because the adverts tend to attract widespread media coverage and acclaim upon their release. If you need some examples of this second approach, then start by looking at John Lewis & Partners, which launched their first Christmas advert back in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. [Read Now...]( SEO [Tag Pages & Content Tagging For SEO: A Complete Guide]( By Daniel Smullen Is tagging important for S.E.O.? This is the question that a lot of S.E.O. professionals will respond with the tentative “it depends”. In this article, we will explore examples of how tag pages can be beneficial for S.E.O.. We will also explore the technical S.E.O. considerations and automation. Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on your S.E.O. efforts. We will explore examples of tagging for S.E.O. and how it's not only for search optimization. There are personalization, advertising, automation, analytics, and user experience benefits to tagging as well. [Read Now...]( Sponsored [The US Agency Awards Took To The Virtual Stage On November 23, 2021]( By Don't Panic This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who […] [Read More]( News, SEO [Google Is Creating A New Core Web Vitals Metric]( By Roger Montti In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and that Google is working on a new metric, which one might presume may replace First Input Delay (FID). [Read Now...]( SEO [B2B Keyword Research Done Right With Practical Examples]( By Viola Eva Let’s get this straight… there is no such thing as a B.2.B. Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your S.E.O. efforts. B.2.B. is a process of precise targeting, low search volumes, incomplete information, and getting truly creative. As with every good S.E.O. strategy, it always starts with a market analysis - your keyword research. In this article, you will learn how to perform B.2.B. keyword research by using B.2.B. modifiers, uncovering potential in Search Console and internal search, and most importantly, leveraging insights from sales and customer success. [Read Now...]( SEO [Is Your IP Address A Google Ranking Factor?]( By Anna Crowe Age-old stories and advice like the below from Brian Dean would have us believe that your server’s I.P. address will affect your rankings. But is it a myth? When it comes to I.P. addresses as a ranking factor, things can get cloudy in the S.E.O. community. And it’s difficult to know who or what to believe. The idea of I.P. addresses as a ranking factor began with the term “bad neighborhoods.” Bad neighborhoods are based on the idea that if you’re on shared hosting, your I.P. address is shared with all those other sites on the same shared server. [Read Now...]( [image]( Ebook [Google Ranking Factors: Fact or Fiction]( [Download Now...]( Upcoming Events December 8 at 2 pm ET SMS Marketing For Local Business: Trends You’ll Need In 2022 Topic: Paid Search | Sponsor: Podium [Register Now]( December 15 at 2 pm ET Landing Page SEO Best Practices & Tips For Success Topic: SEO | Sponsor: SEMRUSH [Register Now]( December 10 at 3pm ET SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast] SEO, IndexNow [Read More]( Digital Marketing Job of the Day [Vice President - Marketing Quality Control Automation Lead]( Citi,  10012, NY, USA, [Apply Now]( [Submit Your Question]( [YouTube]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( SEJToday is the daily newsletter for [Search Engine Journal](. Share the love, invite a friend to [get this newsletter]( Daily fatigue? Change [your email frequency.]( How can we make the newsletter even more awesome? 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