David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO

Get the latest SEO, PPC, content marketing, and social media news delivered daily. June 12, 2024, Wednesday Brought to you by [David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO]( [David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO]( Kevin Indig Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis. Sponsored [Take a Sneak Peek of Your Competition with Ignite Digital]( There are 8.5 billion searches per day on Google. Are you showing up? If not, then you’re losing sales. For a limited time, send Ignite Digital 4 of your competitors & they'll generate a Free Competitive Analysis. Identify strengths & weaknesses of your website & build your new competitive advantage! [Get A Competitive Analysis]( [Google Quietly Ends Covid-Era Rich Results]( SEO [Google Quietly Ends Covid-Era Rich Results]( Google discontinues support for rich results associated with Covid-era livestreamed events, classes and pre-recorded videos [Unlocking The Secrets Of Google Ad Auctions]( PPC [Unlocking The Secrets Of Google Ad Auctions]( Discover the secrets behind Google ad auctions: explore how understanding these dynamics can improve your return on investment and business outcomes. [YouTube Rolls Out Thumbnail A/B Testing To All Channels]( YouTube [YouTube Rolls Out Thumbnail A/B Testing To All Channels]( YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. [Google’s Structured Data Update May Boost Merchant Sales]( SEO [Google’s Structured Data Update May Boost Merchant Sales]( Google revised their structured data guidelines to enhance brand panels in a way that may improve merchant search traffic and sales Sponsored [Maximize Your SEM Impact with AI-Powered Ads]( By Semrush Effortlessly boost your website’s paid traffic with Ads Launch Assistant. Driven by AI, it guides you in creating and optimizing Google Ads, ensuring your SEM efforts convert into measurable results. [Try Now for Free]( [Google’s Gary Illyes: Lastmod Signal Is Binary]( SEO [Google’s Gary Illyes: Lastmod Signal Is Binary]( Google's Gary Illyes reveals lastmod signal treatment is binary - trusted completely or ignored. [Google Reminds Websites To Use Robots.txt To Block Action URLs]( SEO [Google Reminds Websites To Use Robots.txt To Block Action URLs]( Google's Gary Illyes recommends using robots.txt to block crawlers from "add to cart" URLs, preventing wasted server resources. [How To Make Sure Google’s Automation Settings Aren’t Working Against You]( PPC [How To Make Sure Google’s Automation Settings Aren’t Working Against You]( Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts. [Something Weird Is Going On In Google’s SERPs]( SEO [Something Weird Is Going On In Google’s SERPs]( Why is Google ranking a hyphenated domain name site for "SEO" related keywords it's clearly not relevant for? Webinar [From Subreddits To Search: Maximizing Your Brand’s Impact On Reddit]( [calendar] Wednesday, June 12 at 2 pm ET [Save My Spot]( Webinar [2024 Trend Updates: What Really Works In SEO & Content Marketing]( [calendar] Tuesday, June 18 at 2 pm ET [Save My Spot]( Webinar [How Expert Brands Are Winning At Lead Gen Right Now]( [calendar] Tuesday, June 25 at 2 pm ET [Save My Spot]( Webinar [Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys]( [Watch On Demand]( Podcast [Local Strategies: How Better Online Reputation Drives Revenue]( [Listen]( Podcast [Avoid The Noise: How To Prove That Your SEO Matters]( [Listen]( Sponsored [Google, Bing & Amazon’s 2024 Shopping Ad Changes & How To Navigate Them]( By Channable Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness. [Get The Rundown]( [Get The Rundown]( Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness. [Download now]( Latest Trends Shaping Search [SEO]( [Social Media]( [Content]( [PPC]( [Linkedin]( [Local]( [Digital]( [Generative AI]( [Ecommerce]( [YouTube]( The SEJ Experience: Connect, Learn, Advertise Let's Connect [LinkedIn]( | [Facebook]( | [X]( Meet our Writers [Contact an Editor]( | [Meet the Team]( Advertising [Meet Our Audience]( | [Let's Talk]( About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. [View in Browser]( This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 · USA