RE: Your next steps to options success

Check out this can't-lose deal, exclusively for you. Getting started on the road to money-multiplying options profits has never been easier. [Schaeffer's Logo]( Dear Trader, Over the last week, we've let you in on some of our best insider tips for trading options profitably. But with nearly four decades in the equity derivatives business under our belt, it's safe to say we've got plenty more pro-level guidance to share with you in the weeks, months, and years ahead. But don't forget, your trial offer expires today! Read on to learn some of our final options tips and tricks, [then claim your full month of trades for just $10!]( [Learn More]( [A few things we didn't have time to mention yet...]( For example, have you heard of the volatility crush? It's the dreaded scenario where the underlying stock moves in the right direction... but your option actually loses value, because you overpaid for implied volatility (one of the key components of an option's price). What about open interest configurations? It's critical to know how other options traders have aligned their bets on a stock, because strike prices that are home to major call and put open interest accumulations can actually influence the underlying's price action -- particularly as expiration draws closer. And do you know how dividends, stock splits, and buyouts affect your option's value? There are even options strategies tailor-made to capture dividend-related changes in option premiums via arbitrage... but that's a topic for another email entirely (or give us a call today if you'd like to learn more - one of our Account Representatives would be more than happy to help you!). [So where do you go from here?]( A great place to keep learning about options is our very own website,[www.schaeffersresearch.com](. It's updated throughout each trading day with the latest market news, intraday option activity, and exclusive buy & sell signals for hot stocks that you just won't find anywhere else. Plus, we've got a fully loaded Education section, where you can browse your way to a smarter, more diverse, and more profitable portfolio -- thanks to the limited risk and optimal leverage provided by adding a healthy mix of calls and puts to your trading tool kit! But before we turn you loose, here are a few more pointers (and, OK -- maybe a reminder or two!) to help you on the road to successful, sustainable, and prosperous options trading: [A few more "rules of the road" for options newbies]( Study the lingo. Even if you have a strong background in stock trading, you need to learn options-specific phrases such as sell to open, delta, automatic exercise -- and many more. Make sure you're well-versed in this terminology before you're knee-deep in a portfolio of puts and calls! You can brush up on these basics at [www.schaeffersresearch.com]( optionseducation.org, and many other free sites. Learn how options pricing works. Options pricing isn't rocket science, but it's certainly not quite as straightforward as stocks. Familiarize yourself with the factors that influence your option's premium, and particularly "wild cards" like implied volatility and time decay. Stick with basic strategies. Make sure you master the fundamentals before spreading your wings with exotic spreads like iron condors and long butterflies. When you're just starting out, we recommend staying the course with straightforward call-buying and put-buying trades, [like our Weekend Trader Alert program](. These offer an easy-to-understand risk/reward profile, and require no margin to get started. Understand that options expire. Buy-and-holders must remember: With options, the stock needs to move in your favor -- and the sooner, the better. We call it the F.A.R. principle, because we like to see a Fast, Aggressive move in the Right direction. Don't follow the crowd! Take a cue from our contrarian philosophy, and seek out opportunities where it seems that other investors are being either unreasonably greedy or unjustifiably fearful. Then, look to exploit those scenarios by playing against the prevailing sentiment -- but only when that trade is supported by the underlying's price action. [Let's make this even easier.]( There's no better way to spread your wings and get started -- in any new endeavor -- than to [find a skilled professional who can show you the ropes](. And here at Schaeffer's, we've got all the expertise and know-how you need to raise your investing game to the next level with confidence. Give us a call any time if you have questions, or contact us online via email or chat! And we want to give you one final chance to use our experience to your advantage through our limited-time "new members only" welcome offer. [Learn More]( Schaeffer's Weekend Trader Alert issues a new options recommendation every week, based on our proprietary Expectational Analysis® methodology. This approach targets stocks that are poised for big breakouts, because investor expectations are way out of line with the price action. Every Sunday at 7 p.m. ET, you'll receive a detailed commentary explaining the rationale behind our latest trade. Each pick is a simple call- or put-buying recommendation, with a few months of time until expiration -- just enough for the expected price move to play out. Plus, these trades are carefully selected to give you the most bang for your buck. We carefully assess the implied volatility levels on each option to make sure we never overpay for a trade. And we provide everything you need to manage the position, including a target profit and time-stop date. You're never left wondering what to do -- we'll guide you every step of the way, with updates on the portfolio arriving each Sunday night with your new trade. And for today only, we're giving you one more day to claim your new member offer and [join Weekend Trader Alert at a huge discount](. Don't miss out on this rare opportunity to take advantage of our powerful, full-service recommendations! Typically, a month of Weekend Trader Alert retails for $149, but if you claim your place by midnight, you can still claim a full month of these exciting, beginner-friendly trades for just $10. That's an average of 4 of our fan-favorite trades for just $2.50 each! But this offer won't last forever... or even past midnight! If you're ready to dip your toe into the wildly profitable world of options, [join us now!]( [Act Now!]( I look forward to trading with you, All my best, Bernie Schaeffer Chairman & CEO Schaeffer's Investment Research service@sir-inc.com []( 1-800-448-2080 1-513-589-3800 International P.S. Don't let the lingo intimidate you - we'll help make options easy by guiding you every step of the way. Get more from your trading and [join us today!]( 5151 Pfeiffer Rd Cincinnati, OH 45242 If you didn't create an account using this email address, please ignore this email or [unsubscribe](. To ensure delivery of this email to your inbox and to enable images to load in future mailings, please add enews@schaeffer.com to your e-mail address book or safe senders list. Although there is significant profit potential associated with buying options, there is also the risk of losing one's entire investment in any individual trade. In any option buying approach, it is expected that losing trades will be more numerous than winning trades. The goal is for the average gain to be significantly greater than the average loss so that the bottom line is profitable. Prior to purchase, ensure that you have a broker that allows the trading of options and that you are approved to trade options.