SBEV Enters Into New Agreement With Atlanta Based Horizon Retailers Association (HRA)

SBEV today announced it has entered into a new agreement with Horizon Retailers Association (HRA). Based in Atlanta, GA, HRA is one of the South’s fastest growing convenience store retail associations, representing more than 2,500 retailers ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ FORT LAUDERDALE, FL, Oct. 10, 2023 (GLOBE NEWSWIRE) -- via [NewMediaWire]( - [Splash Beverage Group, Inc.]( (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced it has entered into a new agreement with Horizon Retailers Association (HRA). Based in Atlanta, GA, HRA is one of the South’s fastest growing convenience store retail associations, representing more than 2,500 retailers and 20 major vendors in the Southeast US. Atlanta based HRA is a powerful retail buying group and has made a significant commitment to TapouT Energy Drink, adding it to their fall planogram available to all HRA participating stores. Recently the Company announced its new distribution agreement with United Distributors of Georgia and this retail execution is a direct result of that partnership. Rolling out in October, the TapouT Energy brand has been granted 3 facings, one for each flavor, in HRA’s Energy Drink category set. “We couldn’t be prouder to announce this agreement,” said Robert Nistico, Chief Executive Officer of Splash Beverage Group. “This is our largest planogramed authorization to date and believe TapouT Energy Drink will greatly benefit from this level of retail concentration AND cold availability for immediate consumption. Our team has been hard at work over the past few months putting all these pieces into place. Splash’s footprint will increase significantly in the southeast with this announcement. This is exciting news as we continue to execute on our distribution and retail strategy. As I discussed a few months ago, this process takes time. We push for distribution, support those efforts with marketing, then start pushing again for more distribution coverage ultimately achieving greater and greater availability. And finally, special thanks to our partners at United, for their commitment to TapouT Energy Drink!” About Splash Beverage Group, Inc.: Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT flavored tequilas, Pulpoloco sangrías, and TapouT performance hydration and recovery drinks. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. SCD Media LLC (d/b/a “Smallcaps Daily”), hereinafter referred to as “Smallcaps Daily,” and their affiliates and control persons (the “Publisher”) are in the business of publishing favorable information and/or advertisements (the “Information”) about the securities of publicly traded companies (each an “Issuer” or collectively the “Issuers”) in exchange for compensation (the “Campaigns”). Persons receiving the Information are referred to as the “Recipients.” The person or entity paying the Publisher for the Campaign is referred to herein as the “Paying Party”. 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Please see TraDigital IR’s disclosure page [here.]( Smallcaps Daily was hired by TraDigital IR for a period beginning December 2021 and ending June 2022 to publicly disseminate information about Splash Beverages Group, Inc. via website, email, and SMS. We were paid five thousand usd via ACH. Subsequently, Smallcaps Daily was hired by TraDigital IR for a period beginning March 2022 and ending June 2022 to publicly disseminate information about Splash Beverages Group, Inc. via website, email, and SMS. We were paid five thousand usd via ACH. Subsequently, Smallcaps Daily was hired by TraDigital IR for a period beginning June 2022 and ending July 2022 to publicly disseminate information about Splash Beverages Group, Inc. via website, email, and SMS. We were paid five thousand usd via ACH. Subsequently, Smallcaps Daily was hired by TraDigital IR for a period in August 2023 to publicly disseminate information about Splash Beverages Group, Inc. via website, email, and SMS. 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