⚽ The Richest Football Game in the World

Do you know what it is? The Richest Football Game in the World   Hey {NAME}, What’s the richest football game in the world? While many people might think it’s the Super Bowl or the World Cup Final, neither answer is correct.   ~/AAQRxQA~/RgRoQIaaP4QBAWh0dHBzOi8vcmVwdWJsaWMuY29tL2Jsb2cvaW52ZXN0b3ItZWR1Y2F0aW9uL3RoZS1yaWNoZXN0LWZvb3RiYWxsLWdhbWUtaW4tdGhlLXdvcmxkP3V0bV9zb3VyY2U9cmVwdWJsaWMuY29tJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPWludmVzdG9yLWVkdWNhdGlvbiZ1dG1fY29udGVudD05N2RhMTkxNC02NmIxLTQyNmYtOTEzOS01YjhhMGMwNTA3OTNfYWxsJnV0bV90ZXJtPXJpY2hlc3QtZm9vdGJhbGwtZ2FtZSZsaWQ9MnR1eHY3YWNwd2c5VwNzcGNCCmZVmgFeZisdZDVSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAABzg~~   The world’s richest game of football happened on Sunday, May 26 at London’s famous Wembley Stadium. The annual EFL Championship Playoff Final decides who gets promoted to the Premier League, the sport’s top flight. For Southampton fans, their team’s 1-0 victory over Leeds means giants like Manchester City, Arsenal, and Liverpool will play at their home stadium next season. For players, it’s a chance to prove themselves in the world’s most watched football league. For owners and investors, Southampton’s valuation increased overnight. If the club avoids relegation next season, that means a projected $386 million in additional revenue over the next three years. Where does all this value come from? Premier League teams receive at least $105 million apiece annually from broadcast rights. Then there’s “merit payments,” ranging from $2.1 million to $43.2 million, based on where they finish in the league. Factor in an increase in ticket sales, merchandise, and tourism dollars as fans travel to see their favorite team. In fact, the feedback loop between club success and fan devotion reaches a fever pitch after promotion. And, as we’ve recently written about, more fans are getting in on the action as owners. Tomorrow, we’ll be releasing our most prominent sports deal ever: an ambitious English club looking to make the leap to the Premier League. 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