What’s new this week at Rapha

Roubaix inspiration plus a new Rapha film coming soon. THE HOLY WEEK FINALE BETWEEN HEAVEN AND HELL One of the toughest tests in pro road racing, Holy Week – or the two Sundays of the Tour of Flanders and Paris-Roubaix – is nearing its thrilling finale with tomorrow’s Hell of the North. As the cycling world’s gaze settles on its 29 secteurs of suffering, make sure you’re prepared for whatever the road can throw at you with our seasonal essentials. Plus, save up to 20% on your new season kit with our spend and save promotion. Simply add the relevant code below at checkout.* [SHOP SEASONAL ESSENTIALS]( [SAVE 20% NOW](   SAVE 10% WHEN YOU SPEND OVER $300 SAVE10 SAVE 15% WHEN YOU SPEND OVER $400 SAVE15 SAVE 20% WHEN YOU SPEND OVER $500 SAVE20   PINK PAVÉ The cobblestones of northern France never fail to elicit strong feelings in the pro peloton. For many, riding the pavé is a cherished challenge and career goal ticked, and for others, it’s a race they’d sooner forget. We spoke to Alison Jackson of EF Education-TIBCO-SVB to find out whether this calendar classic is a taste of heaven or truly a day spent in hell.   “There is no race like Paris-Roubaix. The cobbles are so rough and irregular that if this were any other race it would be flagged as too dangerous. The long history of this race, beginning in 1896  and only skipping seven editions during WWI and WWII, add to its lore, so that only the toughest cyclists with an untamed fighting spirit will ever be able to win this race. This is what makes Paris-Roubaix special and why riders rattle themselves here, year after year. For fans, this race is unpredictable and offers so much drama and action that viewers want to watch every minute of the race. You can't fear the battle but you must respect it, and never ever give up.”   Plus, catch a glimpse of the new EF collection, including the next generation Pro Team Aero Jersey as worn by the team, launching later this month. [COMING SOON]( PROVEN IN THE PELOTON OUR PRO TEAM BIB SHORTS Whether you’re bouncing over cobbles or racing hard on the rivet, it pays to have a pair of bib shorts that have been tested to the limit. Our range of Pro Team bibs have graced podiums across the world, and are designed with input from cycling’s elite riders to meet the demands of the professional peloton. [SHOP NOW]( [BIBS & TIGHTS GUIDE]( COMING SOON RAPHA FILMS PRESENTS BACKSTORY Pro cycling often runs in the family, but until recently, women could only dream of riding the classics like their fathers. Coming soon in our latest film, we follow Zoe Bäckstedt on her journey to Paris-Roubaix – a race won by Magnus Bäckstedt in 2004, and only open to women since 2021. From finding the sport at a young age to furthering her family’s legacy on the world stage, this is Zoe Bäckstedt’s Backstory. ROUBAIX INSPIRATION THINKING CLEARLY Ahead of the Queen of the Classics this weekend, we revisit Thinking Clearly – a film that gets up close and personal with the professor of pavé. Renowned for his next-level knowledge of Europe’s cobbles, find out what keeps EF Education–EasyPost sports director Andreas Klier riding, and why his passion for painting is a part of his life in the peloton, not an escape from it. [WATCH THE FILM]( NEW ARRIVALS Discover our latest designs and innovations with a range of new arrivals to mix up your cycling wardrobe. Plus, over the coming month, we’ll be launching new colours and new styles for the season ahead. [NEW ARRIVALS](   *Excludes gift vouchers and RCC membership. See [T&Cs]( for more details.    [Facebook]( [YouTube]( [Instagram]( [View in web browser]( [Click here](  to update your language and communications preferences or unsubscribe. Telephone: [+44 (0) 207 485 5000](tel:+4402074855000) | Email: enquiries@rapha.cc Rapha Racing Ltd is registered in England & Wales. Registered number: 04849594. Registered office: Rapha Works, 4 Elthorne Road, London, N19 4AG, United Kingdom. [Privacy Policy]( | [Cookies](