Now’s the time to choose cycling

If enough of us tell the world why we ride, we can make the world a better place to ride. [Rapha](   [SHOP   ]( [RIDE  ]( [STORIES]( NOW’S THE TIME #CHOOSECYCLING At this unique moment in time, as we transition from social hibernation to societal change, we are all presented with a unique chance to change. A chance to choose cycling. To inspire as many people as possible to make the switch, we are celebrating the stories of those who already have. Captured during lockdown, the stories of some of those who have chosen to ride in recent months will be shared across our channels over the coming days and weeks, to be joined in time by your own cycling stories. Next time you ride, take a selfie, tell the world why you ride and tag it #ChooseCycling to help us show how broad, diverse and truly transformative our sport can be. [#CHOOSECYCLING]( OFF-ROAD SAVOUR THE SOLSTICE To savour this year’s summer solstice, why not swap the tarmac for the trails? Make the most of our range of adventure apparel, which includes lightweight summer jerseys and bib shorts with pockets to help you ride from dawn until dusk and finally find out where that secluded path takes you. [SHOP NOW]( LACHLAN MORTON ON CLIMBING EVEREST (ALMOST) This week saw Lachlan Morton set a new Everesting record, only to see his new time expunged as a result of data inaccuracies. We’re sure he’ll be back for another attempt but while we wait, take a look at the story of his record attempt and hear how to mount your own from the man himself. [READ NOW]( Earlier this week, we published a statement detailing our commitments to promoting diversity, inclusion and greater equality within our company and the sport of cycling. To read the full statement, please click the link below. [READ NOW]( [Facebook]( [Twitter]( [Instagram]( [View in web browser]( [Click here]( to update your language and communications preferences or unsubscribe. Telephone: [+44 (0) 207 485 5000](tel:+4402074855000) | Email: enquiries@rapha.cc Rapha Racing Ltd is registered in England & Wales. Registered number: 04849594. Registered office: Imperial Works, 18 Tileyard St, London N7 9AH, United Kingdom. [Privacy Policy]( | [Cookies](