Let the cobbles commence...

[Shop]( [Ride]( [Stories]( Roll on Roubaix Bettiol battled to victory on the bergs but who will prevail on the pavé? EF collection Clothing of champions After winning the Tour of Flanders in his Pro Team Bib Shorts, Alberto Bettiol was clear about the quality of his clothing. “They were really comfortable. I don’t have any pain or sores, which you would usually always get after six and a half hours on the bike. But with these bib shorts, nothing. If you want I can show you my…” We’ll take your word for it, Alberto. [Shop now]( A Day in Hell Sunday, 14th April Don’t just watch Roubaix, ride it. At Clubhouses around the world, we will host an array of rides tomorrow, each inspired by Roubaix but with a unique local flavour. Feel the same startline anticipation, road vibration and complete elation on your own Day in Hell. [Sign up]( [Shop the collection]( Rider interview Taylor Made After the first half of cycling’s Holy Week was coloured EF pink by Alberto Bettiol at Flanders, we speak to his roommate and the team’s main man for tomorrow’s Paris-Roubaix to see if he can repeat the feat. [Read more]( EF Gone Racing Unforgettable Flanders “To arrive back in the bus knowing that I gave 110%.” That was Alberto Bettiol’s ambition on the startline last Sunday. The latest episode of EF Gone Racing traces the story of a race that saw those ambitions change completely. [Watch now]( Rapha Custom Team of the week Berlin bike manufacturer Standert doesn’t just make bikes. Their shops are an inspiration and meeting point for local cyclists as well as a base for the Standert race team. From fixed gear crits to elite-level road racing, they compete in Rapha Custom. [Design your kit]( [Follow the team @teamstandert]( And finally… Marc Madiot might be constrained to a team car these days but he knows a thing or two about winning Roubaix. This year’s protagonists would do well to observe the words on the label for our limited edition A Day in Hell collection. [View in web browser]( [facebook]( [twitter]( [instagram]( Telephone: [877-907-2742]( | Email: usa@rapha.cc If you no longer wish to receive emails from Rapha, please [unsubscribe]( from our mailing list. Rapha Racing Ltd is registered in England & Wales. Registered number: 0‌4849594. Registered office: Imperial Works, 18‌ Tileyard Road, London N7 9AH, United Kingdom. ​