The Experience Journal: Breaking silos between UX, CX, and MRX

Our latest whitepaper on how to mitigate and reduce inefficiency in insights management with a centralized platform to meet all your needs. [experience-journal-type] Issue 05 June 29th, 2022 Breaking silos between UX, CX, and MRX Mitigate and reduce inefficiency with a centralized platform for insights [Excerpt](113/c2fql04/VWWM3X5jqrz6W2_hLGD3TcfDPW46ZLVZ4LVpRbN3DlwGh3lLBZV1-WJV7CgJGdN7_85dVDbPPnW2t5q5p3bGDsvW3mKHSm82KrZpW9j_mLl5bSB67W4JMrsY6LVvQNVr1hQT3Ks_BgW96Jj-Q8QbgLcW5XDT2-4n4338W2PwzXn2yC148W1RH1f-1F70mXW8YY204412R2PW5484xN4PHH6mVw_n9V61H-GFW37yP6p1-RmHGW55Sw9c7NDNwbW1nxN146vB92WW8pQkv576qf3JVxCvF62xJdKTW3xm6bh2hfQqsW3lGxDW2v6TcxW5ZzHvF5xd7K9W40DxnF5PXd24W3HJ6vj345sQkW8W5Fk84v-RLHW7xG6l83bmTXwW1PxRqn36NNkl3m5W1) Over the past decade, top-performing companies have afforded UX, CX, and MRX teams more operational independence. And for a good reason. Studies repeatedly show that empowering insights teams with more independent decision-making authority enables those teams to move faster, work more efficiently, and make better on-the-ground decisions. In short: Independence enhances research agility – that is, the ability to engage the right mix of tools, applications, and research methods to deliver the answers their stakeholders need on accelerated and evolving timelines. But alongside enhanced research agility comes new challenges with regard to cross-team communications and organizing research, namely, UX, CX, and MRX teams become more independent and move quicker than ever before, and these research centers have become increasingly siloed. More decisions are made without “higher-ups” immediate knowledge, and communications break down between teams that are not in sync with each other. [Read the full article](113/c2fql04/VWWM3X5jqrz6W2_hLGD3TcfDPW46ZLVZ4LVpRbN3DlwGh3lLBZV1-WJV7CgzVXW62HJ4b8yH9wQW5l_ZY6904BVdW5PVh-d5Zv77YW7pw6CL1TWLbFW1M3NcT1QsmFZVQJXHS3NCQTcW8pJ1G02dSB6BW5NcN4L5HHGwzW13PWfR3D2SmyW4cX9q54pJkTxW72mk-r1PsSMpW1XpMZl1X4Cm2W6b-_qc7c_fRHVCrSMS4pzNZhW5BgKHT91WxHQN5ZKW2VG88lNW2xKHgb7bWcrSW574x4J3B9h0RW8M5b972x38HsW8_yLLm1GNMYpW63qd2C7DmMTzW24zV4p2FRXhMVkMsTj2M1S6dM319bVgZRjqW9lt1sM966nBnW7CGjbJ6P2WTq37wC1) Siloed UX, CX, and MRX teams create a wasteful overlap, research duplication, and poor knowledge discovery across departments. This is especially problematic given the natural dependence of each of these teams on the other. We propose that business decision-makers continuously counterbalance this side-effect of operational independence with insights repositories – centralized platforms to store and organize research on the fly. By engaging the right insights repository applications, companies can empower their UX, CX, and MRX teams to mitigate – and even reduce – the wasteful inefficiencies inherent in siloed work patterns, and thereby advance corporate objectives without losing the benefits of increased operational independence. [Read the full article](113/c2fql04/VWWM3X5jqrz6W2_hLGD3TcfDPW46ZLVZ4LVpRbN3DlwGh3lLBZV1-WJV7CgBkJV-v4GC2sR5GgW6NmMvb8DstykW32wd3j8CpRgVVxXL663Dbq9hW7HPTTz6GblrZW6h3jZv6L_khgW8Pwhwm5659yfW5mW0t464t4KrW6z2DcD49zB5cV2MpNZ6V3P4JW4lcxGv6l_sc0W6gb8l_1yl0KjW2NHTg281Q1ZtW34rZHm97JNTdW4Pg6v38BmFWlW70VvKv1--JgyW2pDNvv229fBwW6m7C1D4DsTSLVHf6YT2h0p2CW1fwxbT7gvPMsW3v7Q5j4SP-rSV4KsH_7mhtYyVRgtjJ20vzzvW4cG02234ZgcnW8Z2L3369pZ9gN79j5pBbBRM03p221) Authors [Nick Freiling Director InsightsHub QuestionPro] Nick Freiling Director, QuestionPro InsightsHub Nick works with Insights Directors to enhance workflows, organize data, and synthesize research across UX, CX, and MRX teams. He has consulted on survey projects for Procter & Gamble, SpaceX, Getaround, Axios, and MIT. His writing and speaking on market research have been featured by Startup Grind, SeedReady, and Wordcamp. In 2016, he founded PeopleFish and surveyed more than 1M consumers for 300+ clients. [LinkedIn](113/c2fql04/VWWM3X5jqrz6W2_hLGD3TcfDPW46ZLVZ4LVpRbN3DlwFJ3lLBmV1-WJV7CgPV7W7wWR8w8hF8ZyW6_JQvc816YWRV5w01D6GNlmyW80g6N97r1CL3W1vyZRM2H70WqW6TPGsQ7HFMKpW55sSpb4pH8BsW30gDlb2TRSFCVB4ChJ15J4yMW76-TlP1pQLbrW8d6L_W7yPbqYW7hHK3C5mLjnLW2mD-dC63R3RVW1kpXQv3GdNzmW360Zdh6gl_vCW6X7rdM6RrQhGW6-H6DM78hCDGW8Z4jT09kC9KqW40hjcQ3jH68CVF9r3v1Lvp1RN3rLsQLK2KJyN7Mp3JTrGfp733ky1) [Website](113/c2fql04/VWWM3X5jqrz6W2_hLGD3TcfDPW46ZLVZ4LVpRbN3DlwF53lLzNV1-WJV7CgDffW7wcHZW5-dwNQW3CW1tC72zRcGN5x37jXKd1NSN3KCWnh2T5CxW6Nc2S24N4hMnW4QsLmM2s9Fv-W8qDrx_5y2qWgW3T85bn1nFd1qW70VFTc5KbGZnV1M2-Z7882L0VtBxTy19zBV7W45P92s1pv3r7W5smlyk69gkdqN50S21ryqrZNW6b09Jn3TP6CqN6_yyN4ztjdjW1M5gGL1DqwthN7P8w1vj3KgQ3hVs1) QuestionPro Inc., 750 North St. Paul Street, Suite 250 PMB 62790, Dallas, Texas 75201, USA [Unsubscribe]( [Manage preferences](